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Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

This ground-breaking book is the first in-depth empirical study of Chinese organizational design in state and private enterprises. Web-based Chinese management, a new paradigm in business studies, explains the dynamism of private Chinese enterprises and demonstrates the crucial role of micro-level organizational practices for economic...

This engaging text presents the fundamental mathematics and modelling techniques for computing systems in a novel and light-hearted way, which can be easily followed by students at the very beginning of their university education. Key concepts are taught through a large collection of challenging yet fun mathematical games and logical puzzles...

Web services and Service-Oriented Computing (SOC) have become thriving areas of academic research, joint university/industry research projects, and novel IT products on the market. SOC is the computing paradigm that uses Web services as building blocks for the engineering of composite, distributed applications out of the reusable application...

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The purpose of this proceedings volume is to return to the starting point of bio-informatics and quantum information, fields that are growing rapidly at present, and to seriously attempt mutual interaction between the two, with a view to enumerating and solving the many fundamental problems they entail. For such a purpose, we look for...