At the top of every organization chart lies a myth—that a Senior Management Team makes a company's critical decisions. The reality is that critical decisions are typically made by the boss and a small group of confidants—a "team with no name"—outside...

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

While basic...

Tired of not getting what you want? Don't know how to ask for it? Best-selling author Richard Templar brings his inimitable blend of originality, imagination, wisdom, and straight talk to the challenges of negotiation, persuasion, and influence. Templar offers up 100 clever, simple, pain-free ways to get people to...

MATLAB is a high-level language and environment for numerical computation, visualization, and programming. Using MATLAB, you can analyze data, develop algorithms, and create models and applications. The language, tools, and built-in math functions enable you to explore multiple approaches and reach a solution faster than with spreadsheets or...

Enable you to make changes that will create a profitable, sustainable business future, Six Steps to Creating Profit authoritatively shows you how to maximize profit for your small to mid-sized, privately-held,...

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

This engaging text continues to set the standard for clear, balanced, and thorough coverage of the principles of economics. Packed with intriguing pop culture examples, it bolsters student interest by illustrating the unexpected places economics occurs, and how economic forces link events to our lives. With new content reflecting a changing...

In 2000, I started my first PalmOS mobile app for an inventory-tracking project. The initial project was a full-staffed team effort that consisted of mobile developers, SAP consultants, supply-chain subject matter experts, middleware developers, QA testers, architects, business sponsors, and so forth. JavaME came up strong in 2002, followed...

SAP ABAP (Advanced Business Application Programming) elucidates the numerous features of the core programming platform, which is used for development for the entire SAP software suite. SAP ABAP uses numerous hands on business oriented use cases and a valuable dedicated e-resource to demonstrate the underlying advanced...