Blood Science is a relatively new discipline which merges biochemistry, haematology, immunology, transfusion science and genetics. This bringing together of traditional disciplines requires a corresponding change in education and training for healthcare scientists and Blood Science: Principles and Pathology is written in response to this...

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting...

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Practicing evidenced-based medicine some 25 centuries ago, Hippocrates proclaimed "Let food be thy medicine and medicine be thy food." This advice parallels the common American saying, "You are what you eat," and is supported by a National Institute of Health recommendation to consume as many as eight servings of fruits...

This lavishly illustrated unique atlas provides a comprehensive and up-to-date overview of FAF imaging in retinal diseases. It also compares FAF findings with other imaging techniques such as fundus photograph, fluorescein- and ICG angiography as well as optical coherence tomography. General ophthalmologists as well as retina specialists will...

This volume does much more than survey modern advanced color processing. Starting with a historical perspective on ways we have classified color, it sets out the latest numerical techniques for analyzing and processing colors, the leading edge in our search to accurately record and print what we see. The human eye perceives only a fraction of...

The planets Mercury,Venus, Mars, Jupiter, and Saturn—all visible to the naked eye—were known to ancient peoples. In fact, the Romans gave these planets their names as they are known today. Mercury was named after their god Mercury, the fleet-footed messenger of the gods, because the planet seems especially fast moving when viewed...