A complete and comprehensive handbook for the application of data mining techniques in marketing and customer relationship management. It combines a technical and a business perspective, bridging the gap between data mining and its use in marketing.
 
It guides readers through all the...

"Earth Science: An Illustrated Guide to Science" is one of eight volumes of "Facts On File's" new "Science Visual Resources" set. Containing six sections, a comprehensive glossary, a Web site guide, and an index, Biology is an ideal learning tool for students and teachers of science. Full-colour diagrams,...

The idea for this book started when we organized a topical workshop entitled “Innovation Networks – New Approaches in Modeling and Analyzing” (held in Augsburg, Germany in October 2005), under the auspices of Exystence, a network of excellence funded in the European Union’s Fifth Framework Program. Unlike other...

Contactless identification has now become a mature technology worldwide, and it is only in certain areas of application, such as RFID at UHF and SHF, that some finishing touches are still required. Having worked in this field for many years, I felt the need to draw up a ‘report’ on this area of UHF and SHF. Up to the present, very...

The constructed landscape embodies a vision of creative power. The gardens and landscapes of the past serve as an endless source of possibility and inspiration. Discovering how the elements of nature have been recombined in different times and places intrigues us. Our purpose in assembling a visual reference of historic landscapes is to...

The ability to understand and use mechanical devices is critical for a job in many fields.Whether you decide to enter the military, apply for a government job, or take a job in private industry, you’ll have to take an entrance test that determines your skills and abilities. The military requires that all candidates take the ASVAB (Armed...

The original ideas for the Goal Question Metric Paradigm came from the need to solve a practical problem back in the late 1970s. How do you decide what you need to measure in order to achieve your goals? We (Dr. David Weiss and I) faced the problem when trying to understand the types of changes (modifications and defects) being made to a set...

Neuroimmunology is one of the most rapidly developing branches of Neurobiology, prompted by novel neurochemical, neuroendocrinological, and neurophysiological investigations of the central and peripheral nervous system including neuroendocrine systems. Neuroimmunology can be considered as an interdisciplinary science that covers relevant...

Dirty Little Secrets of World War II exposes the dark, irreverent, misunderstood, and often tragicomic aspects of military operations during World War II, many of them virtually unknown even to military buffs. Like its successful predecessor, Dirty Little Secrets, Dunnigan and Nofi's new book vividly brings to life all...

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit...

In less than a decade Google, Amazon, and Salesforce.com went from unknown ideas to powerhouse fixtures in the economic landscape; in even less time offerings such as Linkedin, Youtube, Facebook,...

Since its inception in 1991, EUROMAT has been held each year on behalf of the Federation of European Materials Societies (FEMS), and alternates between general and topical prospectives.

This year's theme, Advances in Mechanical Behaviour, Plasticity and Damage, was proposed by the Societe Francaise de Metallurgie et de...