“Clear, thoughtful, and thought-provoking, Germs, Genes & Civilization makes the case that infectious diseases have played a major role in shaping society. Clark argues that religion, morals, and even democracy have all been influenced by the smallest and most dangerous organisms on our planet. While...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

A myth is a narrative projection of a given cultural group's sense of its sacred past and its significant relationship with the deeper powers of the surrounding world and universe. A myth is a projection of an aspect of a culture's soul. In its complex but revealing symbolism, a myth is to a culture what a dream is to an...

• what precisely do business managers need...

This book is a complete...

Produced by the award-winning maranGraphics Group, Maran's Illustrated Guide to Dog Training is a valuable resource to a wide range of readers-from individuals picking up their first puppy to those who are looking to eliminate their pet's annoying behaviors. Instead of describing the myriad ways to perform each task, Maran's...

This book is designed primarily for Microsoft Outlook application developers using Microsoft Exchange Server. Many of the examples assume that you’ll be deploying workgroup applications in an Exchange Server environment using both public and private folders. It’s also assumed that you’ll be using Outlook 2002 to run the...