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 Writing for Digital Media
In the digital age, we are all consumers and producers, readers and publishers
alike. The Internet has made it possible for anyone to publish his or her writing
online almost instantaneously for all the world to read.
The evolution of digital media has introduced both unprecedented challenges
and opportunities for... | | Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits
students and managers, we look back to how this book became a well established
core text in many business schools internationally and amongst a lot of
managers. It seems not that long ago when we embarked on this project, yet as
our publisher... | | How PowerPoint Makes You Stupid: The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking
With over 500 million users worldwide, Microsoft’s PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation?in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint’s ... |
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St. James Encyclopedia of Popular Culture: 3
Thirty some years ago Ray Browne and several of his colleagues provided a forum for the academic study of popular culture by
forming first the Journal of Popular Culture and later the Popular Culture Association and the Center for the Study of Popular
Culture at Bowling Green State University. Twenty some years ago Thomas Inge thought... | | Microsoft Office 2007: Introductory Concepts and Techniques, Windows XP Edition
The Shelly Cashman Series® offers the fi nest textbooks in computer education. We are
proud of the fact that our series of Microsoft Offi ce 4.3, Microsoft Offi ce 95, Microsoft
Offi ce 97, Microsoft Offi ce 2000, Microsoft Offi ce XP, and Microsoft Offi ce 2003 textbooks
have been the most widely used books in education. With... | | Financial Accounting in an Economic Context
Financial Accounting in an Economic Context is a trendsetting textbook in the area of
introductory financial reporting and analysis. Since the publication of the first edition
in 1989, this text has become an important part of the curriculum at a large and impressive
group of forward-thinking schools. The eighth edition continues... |
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| | Mathematical Statistics with Applications
This textbook is of an interdisciplinary nature and is designed for a two- or one-semester course in
probability and statistics, with basic calculus as a prerequisite. The book is primarily written to give
a sound theoretical introduction to statistics while emphasizing applications. If teaching statistics
is the main purpose of a... | | |
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