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Crowdsourcing: One Step Beyond
Crowdsourcing: One Step Beyond

Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.
Chapter 1 is based on four examples: the online-banking sector, an
...

The Truth About Being a Leader
The Truth About Being a Leader

Praise for The Truth About Being a Leader

“If you ever met Dr. Otazo, you certainly would read her new Truth book. She is as she writes—engaging, pithy, memorable. Take ‘Truth 33: Questions Unite; Answers Divide.’ Now ain’t that the truth....

Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)
Data Warehousing in the Age of Big Data (The Morgan Kaufmann Series on Business Intelligence)

Web 2.0 has changed the way we conduct business, interact with customers, share information with friends and family, measure success in terms of business revenue and customer wallet share, and define brand management, and, most importantly, it has created a revenue channel like none other. Whether you plan your vacation, buy the newest...

2007 Fall list: Successful Local Broadcast Sales
2007 Fall list: Successful Local Broadcast Sales
Since you’re reading this book, I’m assuming that you are a media salesperson or you’re thinking about becoming one. Perhaps you are a student considering broadcast sales as a career. Congratulations! Media sales can be an exciting and glamorous career if you know what you’re doing. You get to hobnob with...
Engineering Design via Surrogate Modelling: A Practical Guide
Engineering Design via Surrogate Modelling: A Practical Guide
Think of a well-known public personality whom you could easily identify from a photograph. Consider now whether you would still recognize them if most of the photograph was obscured, except for the corner of an eye, a small part of their chin and, perhaps, a half of their mouth. This is a game often played on television quiz shows...
The Power of Persuasion: How We're Bought and Sold
The Power of Persuasion: How We're Bought and Sold

"An engaging, highly readable survey of the sophisticated methods of persuasion we encounter in various situations. From television to telemarketing and from self-deception to suicide cults, Levine takes a hard look at all the ways we attempt to persuade each other--and how and why they work (or don't). . . . The next time you wonder...

My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration (The Sunday Times)
My Big Idea: 30 Successful Entrepreneurs Reveal How They Found Inspiration (The Sunday Times)
Have you ever wondered why you never see shops selling chocolate-covered sprouts? Or cat food that glows in the dark? Or why you can’t buy edible cutlery? Well it’s probably because they are not very good ideas. Unfortunately it is usually far easier to think up hopeless ideas than good ones. In fact one of the...
Wireless Receiver Design for Digital Communications
Wireless Receiver Design for Digital Communications
There have been two paradigm shifts since we wrote the first edition of this book. The first major shift is that the world is now full of digital signals. Commercial television and radio have changed from analog to digital formats. Cellular telephone signals are digital, and even video baby monitors transmit digital signals....
Information and Coding Theory (Springer Undergraduate Mathematics Series)
Information and Coding Theory (Springer Undergraduate Mathematics Series)
As thi s Preface is being written, th e twent ieth century is coming to an end . Historians may perhaps come to refer to it as the cent ury of information, jus t as its predecessor is associated with the proce ss of indust rialisation. Successive technological developments such as the telephone, radio, television , compute rs and...
Critical Thinking: An Appeal to Reason
Critical Thinking: An Appeal to Reason

In Critical Thinking: An Appeal to Reason, Peg Tittle empowers students with a solid grounding in the lifelong skills of considered analysis and argumentation that should underpin every student’s education. Starting with the building blocks of a good argument, this comprehensive new textbook offers a full...

Invest Like an Institution: Professional Strategies for Funding a Successful Retirement
Invest Like an Institution: Professional Strategies for Funding a Successful Retirement

All too often, when investors go in search of investment advice, they are met with television personalities and so-called investment “gurus” who do little more than push the latest and greatest scheme to retire rich. Your retirement funds—in the form of IRAs, 401(k)s, SEP or Simple IRAs, and other plans you can direct to...

The Visual Story: Creating the Visual Structure of Film, TV and Digital Media
The Visual Story: Creating the Visual Structure of Film, TV and Digital Media

If you can't make it to one of Bruce Block's legendary visual storytelling seminars, then you need his book! Now in full color for the first time, this best-seller offers a clear view of the relationship between the story/script structure and the visual structure of a film, video, animated piece, or video game. You'll learn how to...

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