Learn IT - Books tags term

Famous First Bubbles: The Fundamentals of Early Manias

MIT Press, 2000

The jargon of economics and finance contains numerous colorful terms for market-asset prices at odds with any reasonable economic explanation. Examples include "bubble," "tulipmania," "chain letter," "Ponzi scheme," "panic," "crash," "herding," and "irrational...

Strategic Marketing: In the Customer Driven Organization

John Wiley & Sons, 2003

Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,...

Ubiquitous Computing Fundamentals

CRC Press, 2009

…a must-read text that provides a historical lens to see how ubicomp has matured into a multidisciplinary endeavor. It will be an essential reference to researchers and those who want to learn more about this evolving field.

-From the Foreword, Professor Gregory D. Abowd, Georgia Institute of Technology

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IBM WebSphere eXtreme Scale 6

Packt Publishing, 2009

A data grid is a means of combining computing resources. Data grids provide a way to distribute object storage and add capacity on demand in the form of CPU, memory, and network resources from additional servers. All three resource types play an important role in how fast data can be processed, and how much data can be processed at once. WebSphere...

Textbook of Personalized Medicine

Springer, 2009

Personalized medicine, which simply means selection of treatment best suited for an individual, involves integration and translation of several new technologies in clinical care of patients. The scope is much broader than indicated by the term genomic medicine because many non-genomic factors are taken into consideration in developing...

Introduction to Project Finance (Essential Capital Markets)

Butterworth-Heinemann, 2005

The term "project finance" is now being used in almost every language in every part of the world. It is the solution to infrastructure, public and private venture capital needs. It has been successfully used in the past to raise trillions of dollars of capital and promises to continue to be one of the major financing techniques for...

Google Advertising Tools: Cashing in with AdSense and AdWords (Animal Guide)

O'Reilly, 2009

With this book, you'll learn how to take full advantage of Google AdWords and AdSense, the sophisticated online advertising tools used by thousands of large and small businesses. This new edition provides a substantially updated guide to advertising on the Web, including how it works in general, and how Google's advertising programs in...

Leading with Cultural Intelligence: The New Secret to Success

AMACOM, 2009

We are pleased to write the foreword to David Livermore’s latest book on cultural intelligence (CQ). We have known Dave professionally for many years and have followed his work with great interest. Dave has always had a passion for intercultural training and education and has spent several years training leaders to serve on short-term...

The Essential Guide to Computer Data Storage: From Floppy to DVD

Prentice Hall, 2001

A world without data storage is like a mankind without memory. Thanks to various information storage methods developed in the last 22,000 years, we are able to document our history, to learn from each other's experience, and, ultimately, to create the world as it is today.

The future of computing is...

Organizational Communication and Sustainable Development: Icts for Mobility (Premier Reference Source)

Information Science Publishing, 2009

In this book, three different but converging processes are investigated; sustainable development, globalization and technical development. Each process is complicated and multi-faceted, but here, their mutual interaction, effects and possibilities have gained attention and interest.

“Sustainable development” are words of...

The Meltdown Years: The Unfolding of the Global Economic Crisis

McGraw-Hill, 2009

The Meltdown Years offers the most lucid and useful explanation to date about why home values, life savings, job security, and investments around the world are in peril.

Rather than focus on who is to blame, though, author Wolfgang Münchau takes the more practical approach of focusing on...

Perfect Phrases in French for Confident Travel: The No Faux-Pas Phrasebook for the Perfect Trip (Perfect Phrases Series)

McGraw-Hill, 2009

More than your average phrasebook, this portable title shows you how to be a well-mannered visitor and speak the local language in the correct context

Any phrasebook can give you a line listing of essential phrases. But if you use a phrase or term without knowing the correct way to use it, you can find yourself in an...

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