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 |  |  Flip the Funnel: How to Use Existing Customers to Gain New Ones
Why customer retention is the new acquisition
If there's anything the recession of 2009 taught us, it was the importance of investing in our customers, but when was this any different? So says Joseph Jaffe, bestselling author of Life After the 30-Second Spot and Join the Conversation, and a leading expert and... |  |  Interest Rate Markets: A Practical Approach to Fixed Income (Wiley Trading)
How to build a framework for forecasting interest rate market movements
With trillions of dollars worth of trades conducted every year in everything from U.S. Treasury bonds to mortgage-backed securities, the U.S. interest rate market is one of the largest fixed income markets in the world.
Interest Rate Markets:... |
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 |  |  Exam Ref 70-687: Configuring Windows 8
Prepare for Exam 70-687—and help demonstrate your real-world mastery of Windows 8 setup and support. Designed for experienced IT Professionals ready to advance their status—Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the MCSA level.
Focus on the expertise... |  |  Exam Ref 70-332: Advanced Solutions of Microsoft SharePoint Server 2013
Prepare for Exam 70-332—and help demonstrate your real-world mastery of Microsoft SharePoint Server 2013. Designed for experienced IT Professionals ready to advance their status, Exam Ref focuses on the critical-thinking and decision-making acumen needed for success at the MCSE level.
Focus on the expertise... |
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 Economics for the Rest of Us: Debunking the Science that Makes Life Dismal
Why do contemporary economists consider food subsidies in starving countries, rent control in rich cities, and health insurance everywhere "inefficient"? Why do they feel that corporate executives deserve no less than their multimillion-dollar "compensation" packages and workers no more than their meager wages? Here is a... |  |  Introduction to Real Analysis: An Educational Approach
An accessible introduction to real analysis and its connection to elementary calculus
Bridging the gap between the development and history of real analysis, Introduction to Real Analysis: An Educational Approach presents a comprehensive introduction to real analysis while also offering a survey of the field. With its... |  |  The Machine Question: Critical Perspectives on AI, Robots, and Ethics
One of the enduring concerns of moral philosophy is deciding who or what is deserving of ethical consideration. Much recent attention has been devoted to the "animal question" -- consideration of the moral status of nonhuman animals. In this book, David Gunkel takes up the "machine question": whether and to what extent... |
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