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Practical Guide to Testing Object-Oriented Software
Practical Guide to Testing Object-Oriented Software
Testing software is a very important and challenging activity. This is a book for
people who test software during its development. Our focus is on object-oriented
and component-based software, but you can apply many of the techniques
discussed in this book regardless of the development paradigm. We assume our
reader is familiar
...
Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)
Search Engine Advertising : Buying Your Way to the Top to Increase Sales (Voices That Matter)

Create an effective search engine advertising strategy to make sure you get the most bang for your buck!

  • Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer...

Beyond the Core: Expand Your Market Without Abandoning Your Roots
Beyond the Core: Expand Your Market Without Abandoning Your Roots
In this text, the author outlines an expansion strategy based on putting together combinations of adjacency moves into areas away from, but related to, the core business, such as new product lines or new channels of distribution.

Growth is not a choice—it’s an imperative. But the risks are substantial. Only a quarter of all...

Making Creativity Practical: Innovation That Gets Results (Center for Creative Leadership)
Making Creativity Practical: Innovation That Gets Results (Center for Creative Leadership)
Creative solutions can be challenged and defended in the pursuit of profitability. But first, creativity must be demystified. A process that targets innovation provides leaders with just such a problem-solving approach. The goal is to produce high-quality ideas that are appropriate to the task—which means groups and organizations can...
Information Flow and Knowledge Sharing, Volume 2 (Capturing Intelligence)
Information Flow and Knowledge Sharing, Volume 2 (Capturing Intelligence)
Our goal in this book is to present our conceptualization of information and of knowledge, and to clarify the distinctions between these two concepts. Indeed, they are more than concepts. These two words convey a plurality of meanings and have a deep character that goes beyond pure conceptualizations. By emphasizing their distinctions, we do not...
Attract Visitors to Your Site: The Mini Missing Manual
Attract Visitors to Your Site: The Mini Missing Manual

A critical part of website success is attracting visitors. This Mini Missing Manual gives you the knowledge and tools you need to do that. It shows you how to build a community around your site and how to use the power of keywords and Web search engines to rise up in the rankings of search results.

Once you do that, you’ll...

Automated Physical Database Design and Tuning (Emerging Directions in Database Systems and Applications)
Automated Physical Database Design and Tuning (Emerging Directions in Database Systems and Applications)
Relational database systems have evolved significantly since their inception over 30 years ago. New applications are now more complex than ever, and tuning a production system for performance has become a critical yet time-consuming activity. Due to the increasing complexity in both application workloads and query engines, even...
Manual of Rheumatology and Outpatient Orthopedic Disorders: Diagnosis and Therapy
Manual of Rheumatology and Outpatient Orthopedic Disorders: Diagnosis and Therapy

It is currently estimated that approximately 41 million people in the United States have a musculoskeletal condition. Of these, more than 50% have some limitation of functional activity and many have to stop work entirely. Musculoskeletal and rheumatic symptoms account for about 15% of physician visits. The purpose of this manual is to...

Fundamental Numerical Methods for Electrical Engineering (Lecture Notes in Electrical Engineering)
Fundamental Numerical Methods for Electrical Engineering (Lecture Notes in Electrical Engineering)
Stormy development of electronic computation techniques (computer systems and software), observed during the last decades, has made possible automation of data processing in many important human activity areas, such as science, technology, economics and labor organization. In a broadly understood technology area, this development led to separation...
Identification of Ligand Binding Site and Protein-Protein Interaction Area (Focus on Structural Biology)
Identification of Ligand Binding Site and Protein-Protein Interaction Area (Focus on Structural Biology)

This volume presents a review of the latest numerical techniques used to identify ligand binding and protein complexation sites. It should be noted that there are many other theoretical studies devoted to predicting the activity of specific proteins and that useful protein data can be found in numerous databases. The aim of advanced...

The International Dictionary of Artificial Intelligence
The International Dictionary of Artificial Intelligence
THE INTERNATIONAL DICTIONARY OF ARTIFICIAL INTELLIGENCE

Anticipating the needs of professionals and researchers alike, this Dictionary is the first up-to-date reference volume on a discipline of ever-growing importance. Artificial intelligence is rapidly becoming the foundation discipline for thousands of new applications and will have...

Pharmacodynamic Basis of Herbal Medicine, Second Edition
Pharmacodynamic Basis of Herbal Medicine, Second Edition

Continuing in the tradition of the acclaimed first edition, Pharmacodynamic Basis of Herbal Medicine, Second Edition examines in extensive detail the physiologic effects of complimentary and alternative therapies, foods, supplements, vitamins, and traditional herbal remedies. The author considers the site, mode, and mechanism of action...

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