Blogging is forever evolving, and remains essential for anyone who wants a distinctive Web presence. There are many options that surround blogging-on everything from blogging software to hosting services-and this fun and friendly guide gets you...

Featuring eight books in one, this All-in-One For Dummies guide covers the key features and tools that you need to know in order to understand how to use each individual program within the Adobe Creative Suite—InDesign,...

This is the ultimate guide for those who want to move beyond AdWords basics to learn and apply the advanced techniques and tactics that Google's expert consultant teaches to Fortune 500 companies in his seminars. Advanced Google AdWords will provide deep insight into AdWords' functionality and advanced features, explaining how they...

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your...

In the award-winning AMC television series Mad Men, set in the early 1960s, a mysterious and massive machine shows up one day in the offices of the advertising agency Stirling Cooper. The machine is a Xerox photocopier, and the workplace is about to change forever. Previously, document duplication was done with a mimeograph, a hand-cranked...

I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their...

The notion that the corporation is changing fundamentally has been around for decades – dating back to Peter Drucker’s seminal work in the 1980s on ‘The New Organization’. In 1992, I discussed what I called ‘The New Enterprise’ in my book Paradigm Shift, saying ‘the corporation of old simply...

What We Could Have Done with the Money presents 50 thought-provoking spending...

It allows users to easily create dynamic blogs with great content and many outstanding features including RSS feeds, link-backs, photo slideshows, and integration with...

Now beautifully illustrated in full colour with brand new full colour student and author work, Studio Photography has been updated and improved to cover all the latest techniques. With the refreshed images and illustrations you will clearly be able to see how to use a wide range of photographic effects to their full advantage.
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