Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key...

As responsive design evolves, we have a critical need to think about design challenges beyond mobile, tablet, and desktop. When properly designed and planned, design patterns-small, reusable modules-help your responsive layout reach more devices (and people) than ever before. Ethan Marcotte shows you just how that's done, focusing on...

Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book...

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business...

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

The Definitive Guide to Linux Network Programming offers a clear, concise treatment of creating clients and servers under the Linux operating system. This book assumes that you know C and have experience developing code on...

Podcasting really is twenty-first century communication, and you can be a part of it! This book gives you the scoop on listening to, producing, and distributing podcasts, points you toward the best...