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Engineering Secure Software and Systems: Third International Symposium
Engineering Secure Software and Systems: Third International Symposium

It is our pleasure to welcome you to the third edition of the International Symposium on Engineering Secure Software and Systems.

This unique event aims at bringing together researchers from software engineering and security engineering, which might help to unite and further develop the two communities in this and future...

Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
Brands That Rock: What Business Leaders Can Learn from the World of Rock and Roll
"Reading Brands That Rock is like attending business school, where classes on customer loyalty, consumer behavior, and branding are taught by Mick Jagger, Elton John, Steven Tyler, and Madonna."

–Tommy Hilfiger, Designer

Cadillac and The Rolling Stones. Victoria’s Secret and Madonna. Wal-Mart and...

Pro CSS for High Traffic Websites
Pro CSS for High Traffic Websites

Although web standards-based websites can scale effectively—and basic CSS will give you basic results—there are considerations and obstacles that high traffic websites must face to keep your development and hosting costs to a minimum. There are many tips and tricks, as well as down-to-earth best practice information, to make sure...

Absolute Beginner's Guide to Creating Web Pages
Absolute Beginner's Guide to Creating Web Pages

    Absolute Beginner's Guide to Creating Web Pages assumes that readers are true beginners - no prior Web page experience is necessary!

    This hands-on tutorial teaches readers the fundamentals of creating Web pages, along with more advanced ideas like message areas, chat, and e-commerce options...

Actionable Web Analytics: Using Data to Make Smart Business Decisions
Actionable Web Analytics: Using Data to Make Smart Business Decisions

Getting ROI from the Web Is Everyone's Job

Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...

How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

Facebook: The Missing Manual (Missing Manuals)
Facebook: The Missing Manual (Missing Manuals)

Facebook's spreading about as far and fast as the Web itself: 500 million members and counting. But there's a world of fun packed into the site that most folks miss. With this bestselling guide, learn how to unlock Facebook's talents as personal website creator, souped-up address book, and bustling community forum....

You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
Google Speaks: Secrets of the World's Greatest Billionaire Entrepreneurs, Sergey Brin and Larry Page
In many ways, Google is the prototype of a successful twenty-first-century company. It uses technology in new ways to make information universally accessible; promotes a corporate culture that encourages creativity among its employees; and takes its role as a corporate citizen very seriously, investing in green initiatives and developing the...
Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business
Start Your Own Business 2010: How to Plan, Fund and Run a Successful Business
If you have picked up this guide and are reading this page, the chances
are that you are thinking about starting your own business. And,
despite whichever direction the prevailing economic wind is blowing
in, you are not alone. Until the recession in 2008, more and more
people were...
Creating a Brand Identity: A Guide for Designers
Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key
...

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series )
Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series )
From Bill Moyers to Marshall McLuhan to Raymond Williams, cultural observers of the late 20th century have charged the images of consumer culture with profound effects on life and consciousness. In tones of utter certainty, critics like these have warned of the deleterious effects persuasive commercial imagery has on the human mind, the collective...
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