Absolute Beginner's Guide to Creating Web Pages
Absolute Beginner's Guide to Creating Web Pages assumes that readers are true beginners - no prior Web page experience is necessary!
This hands-on tutorial teaches readers the fundamentals of creating Web pages, along with more advanced ideas like message areas, chat, and e-commerce options...
Actionable Web Analytics: Using Data to Make Smart Business Decisions
Getting ROI from the Web Is Everyone's Job
Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the...
How Cool Brands Stay Hot: Branding to Generation Y
Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...
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