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Interactive Project Management: Pixels, People, and Process (Voices That Matter)
Interactive Project Management: Pixels, People, and Process (Voices That Matter)

As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...

Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)
Metonymy: Hidden Shortcuts in Language, Thought and Communication (Cambridge Studies in Cognitive Linguistics)

'Metonymy' is a type of figurative language used in everyday conversation, a form of shorthand that allows us to use our shared knowledge to communicate with fewer words than we would otherwise need. 'I'll pencil you in' and 'let me give you a hand' are both examples of metonymic language. Metonymy serves a wide...

AdvancED Flex Application Development: Building Rich Media X
AdvancED Flex Application Development: Building Rich Media X
Many Flex books cover the basics—this book does something different, and goes far further. The authors, leading Flash platform developers at Almer/Blank, working with Adobe User Group communities, are the creators of the Rich Media Exchange (RMX), a social media network for Adobe developers. In covering just how the RMX was built, this book...
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice
Quantitative Marketing and Marketing Management: Marketing Models and Methods in Theory and Practice

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Data Scientists at Work
Data Scientists at Work

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

Director in a Nutshell (Nutshell Handbook)
Director in a Nutshell (Nutshell Handbook)
Macromedia Director 6 is the premier authoring tool for delivering interactive content on both the Internet and the desktop. It is the dominant multimedia package for Windows 95/NT, Windows 3.1, and the Macintosh. A quarter million developers use Director(R) to incorporate animation and audio into dynamic Web pages, and to create engaging...
Make Easy Money with Google : Using the AdSense Advertising Program
Make Easy Money with Google : Using the AdSense Advertising Program
Get your Web site to "show you the money" by using Google to draw more eyes--and wallets--to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more...
Facebook: The Missing Manual
Facebook: The Missing Manual

Facebook's popularity is skyrocketing, drawing more than 400 million people to this combination online village green, personal website creator, and souped-up address book. But one thing you won't get when signing up is a printed manual. Enter Facebook: The Missing Manual, Second Edition -- the witty, authoritative...

American Cars 1946-1959: Every Model, Year by Year
American Cars 1946-1959: Every Model, Year by Year

From the resumption of automobile production at the close of World War II through the 1950s, the American auto industry would see the births and deaths of several manufacturers, great technological advances, and an era of dramatic styling as a prospering nation asserted its growing mobility. Cars of this period are among the most iconic...

Posters: A Global History
Posters: A Global History
From band posters stapled to telephone poles to the advertisements hanging at bus shelters to the inspirational prints that adorn office walls, posters surround us everywhere―but do we know how they began? Telling the story of this ephemeral art form, Elizabeth E. Guffey reexamines the poster’s roots in the nineteenth century and...
Building Social Web Applications: Establishing Community at the Heart of Your Site
Building Social Web Applications: Establishing Community at the Heart of Your Site
Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel...
The Business of Streaming and Digital Media
The Business of Streaming and Digital Media
"...provides a number of very useful hints on how to make streaming successful (rather than merely profitable)."
EBU Technical Review

"This book offers a useful guide for building and managing a streaming and digital media business ... successfully." EBU Book Review

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