Learn IT - Books tags advertising

Digital State: How the Internet is Changing Everything

Kogan Page, 2013

Digital State comprises sixteen commentaries that each offers an answer to the question: "What is the digital state?" Simon Pont and his panel of experts set out to examine and assess how technology, society and culture are impacted by the digital revolution and consider its future implications.
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Practical Rails Projects (Expert's Voice)

Apress, 2007

If you are a web developer who has already realized the power of Ruby on Rails but wants to take your Rails knowledge further, this book will be invaluable to you. Practical Rails Projects assumes you know the basics of using the framework, concentrating instead on taking you through the creation of a multitude of practical real-world...

Foundation Expression Blend 2: Building Applications in WPF and Silverlight

Friends of Ed, 2008

In this book, you'll:

Learn the Blend 2 and Visual Studio 2008 development environments
Create designs using Blend 2's unique tools
Use XAML and C# to add interactivity to your designs
Publish your Rich Media Applications to the Web using Silverlight

The only real tool available...

Advertising For Dummies (Business & Personal Finance)

For Dummies, 2007

Advertising, despite whatever impressions you have or information you’ve heard, isn’t complicated — or rather, it’s only as complicated as you want it to be. Sure, a lot is involved with advertising. Print, broadcast, outdoor, direct mail, collateral materials, Internet — each media has its own positives and negatives,...

Adobe Photoshop CS3 Extended: Retouching Motion Pictures

Course Technology PTR, 2008

Adobe Photoshop CS3 Extended: Retouching Motion Pictures is a hands-on, tutorial-based guide filled with real-world examples that run the gamut from video restoration to visual and special effects, green screen and split screen composite work, and integration of 3D content from applications such as Luxology modo, 3D Studio Max, and Cinema 4D. New...

Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes)

Sams Publishing, 2011

Google AdWords is a huge opportunity for businesses and other organizations to improve their results from Google search, to increase sales, to try out new business ideas, and in general to make the Web friendlier. However, it’s also a way to spend money without realizing much return. Helping you to use AdWords effectively from...

Branding For Dummies

For Dummies, 2014

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Mutual Fund Industry Handbook : A Comprehensive Guide for Investment Professionals

John Wiley & Sons, 2005

A behind-the-scenes look at the mutual fund industry

With more than 8,000 funds, more than $8 trillion in assets, and more than 87 million individual investors at the end of 2004, mutual funds—professionally managed pooled investment vehicles that give people the opportunity to participate in the securities market without...

Marketing Demystified

McGraw-Hill, 2010

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising

Allen & Unwin, 2004

Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the...

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Apress, 2019

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing?currently utilized with great success on Instagram and YouTube?is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on...

ASP.NET Website Programming: Problem - Design - Solution, Visual Basic .NET Edition

Wrox Press, 2003

ASP.NET Website Programming shows you how to build an interactive website from design to deployment.

Packed with solutions to website programming problems, this book will have you building well-engineered, extendable ASP.NET websites quickly and easily.

This book is for developers who use ASP.NET and Visual Basic .NET...

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