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Web Design and Marketing Solutions for Business Websites
Web Design and Marketing Solutions for Business Websites

The Internet encompasses all types of websites, from social media monoliths to individual blogs, from Justin Timberlake fan sites to Fortune 500 businesses. Everyone has a voice, and the medium has become the ultimate level playing field for those seeking to interact with the world through an always-on, instantly available, nearly...

The Business of iOS App Development: For iPhone, iPad and iPod touch
The Business of iOS App Development: For iPhone, iPad and iPod touch

Updated and expanded for the new Apple iOS8, The Business of iOS App Development, Third Edition shows you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.

This book is written by experienced...

Going Wireless: Transform Your Business with Mobile Technology
Going Wireless: Transform Your Business with Mobile Technology
Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.

Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on...

Branding For Dummies (Business & Personal Finance)
Branding For Dummies (Business & Personal Finance)

Build positive impressions of your product or business

Build a powerful brand and pave the way for marketing success

Need to create — or improve — a brand? This practical, plain-English guide gives you proven techniques for branding everything from...

Search Engine Optimization For Dummies (Computer/Tech)
Search Engine Optimization For Dummies (Computer/Tech)
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006) 

Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search
...
The Intelligent Web: Search, smart algorithms, and big data
The Intelligent Web: Search, smart algorithms, and big data

As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web...

Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work
Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work

Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.

Packed with practical examples as well as new and updated case...

Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Mixed Media: Moral Distinctions in Advertising, Public Relations, and Journalism
Media professionals spend a great deal of time talking about "doing the right thing". Why is it then that the consumers of mass media perennially find so much fault with the "ethics" of the disseminators of news, information, and entertainment? What has led the purveyors of mass communication to believe and act the way they do?...
Cisco CCIE Fundamentals: Network Design & Case Studies
Cisco CCIE Fundamentals: Network Design & Case Studies
For a sophisticated view of networking design concepts that goes from lofty to granular in the blink of an eye, Network Design and Case Studies is a sure winner. This mammoth entry in Cisco's growing collection of reference books provides equal parts academic theory and practical application.

The first half of the book deals...

Marketing Without Advertising
Marketing Without Advertising
Milton Moskowitz, co-author, 100 Best Companies to Work for in America
There are good ideas here on every page... the nitty-gritty steps you need to—and can—take to generate sales...

Business Life
...straightforward advice on
...
Music Production: For Producers, Composers, Arrangers, and Students
Music Production: For Producers, Composers, Arrangers, and Students

The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its...

Mining of Massive Datasets
Mining of Massive Datasets
This book evolved from material developed over several years by Anand Rajaraman and Jeff Ullman for a one-quarter course at Stanford. The course CS345A, titled “Web Mining,” was designed as an advanced graduate course, although it has become accessible and interesting to advanced undergraduates.

The popularity of...

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