Going Wireless delivers the unexpected by showing how wireless is transforming every type of enterprise from micro-businesses to multi-national conglomerates.
Award-winning technology journalist Jaclyn Easton begins with an in-depth look at owning your customers and clients through mobile commerce -- whether your company focuses on...
"…cuts through the nonsense, providing a clear, simple and concise explanation of how websites reach top positions in search engines ..." (PC Advisor, September 2006)
Why do some sites pop to the top when you search? How do you make yours one of them? You create sites that make search...
As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web...
Sales promotion is one of the most powerful weapons available to sales and marketing staff, and is used more than any other type of marketing- because it works. Almost 60% of sonsumers regularly take advantage of some form of sales promotion each month.
Packed with practical examples as well as new and updated case...
Media professionals spend a great deal of time talking about "doing the right thing". Why is it then that the consumers of mass media perennially find so much fault with the "ethics" of the disseminators of news, information, and entertainment? What has led the purveyors of mass communication to believe and act the way they do?...
For a sophisticated view of networking design concepts that goes from lofty to granular in the blink of an eye, Network Design and Case Studies is a sure winner. This mammoth entry in Cisco's growing collection of reference books provides equal parts academic theory and practical application.
Milton Moskowitz, co-author, 100 Best Companies to Work for in America There are good ideas here on every page... the nitty-gritty steps you need to—and can—take to generate sales...
The guidance of a skilled music producer will always be a key factor in producing a great recording. In that sense, as Michael Zager points out in his second edition of Music Production: For Producers, Composer, Arrangers, and Students, the job of a music producer is analogous to that of a film director, polishing work product to its...
This book evolved from material developed over several years by Anand Rajaraman
and Jeff Ullman for a one-quarter course at Stanford. The course
CS345A, titled “Web Mining,” was designed as an advanced graduate course,
although it has become accessible and interesting to advanced undergraduates.
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. We live in a time where marketers, designers, and developers are confused as to what they can...
The twentieth century was a landmark era in graphic design, the art that combines words with graphic images on posters, book and magazine covers, record jackets, billboards, and other print advertising and publicity media. This visually magnificent and factually informative volume tells the story of graphic design, then gives separate illustrated...