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Advertising and Society: An Introduction
Advertising and Society: An Introduction

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

Advances in Electronic Marketing
Advances in Electronic Marketing
There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues,...
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients
Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

What We Could Have Done With the Money: 50 Ways to Spend the Trillion Dollars We've Spent on Iraq
What We Could Have Done With the Money: 50 Ways to Spend the Trillion Dollars We've Spent on Iraq
The war in Iraq is not only controversial, it's also astronomically expensive. Now Rob Simpson answers the question many concerned Americans have been asking: Wasn't there some other way the government could have spent one trillion of our tax dollars?

What We Could Have Done with the Money presents 50 thought-provoking spending...

Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine
Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

Become a market leader in under 6 months powered by Google AdWords!

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales
...

Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...
Lingo in a Nutshell: A Desktop Quick Reference
Lingo in a Nutshell: A Desktop Quick Reference
Once again, O'Reilly scores big with a comprehensive treatment of a programming language that doesn't spend much time teaching the fundamentals. Lingo in a Nutshell sets a benchmark for Lingo documentation that no other book or online resource meets.

Lingo in a Nutshell has to do with behind-the-scenes aspects of Lingo,...

Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
The Photographic Image in Digital Culture (Comedia)
The Photographic Image in Digital Culture (Comedia)

This new edition of The Photographic Image in Digital Culture explores the condition of photography after some 20 years of remediation and transformation by digital technology.

Through ten especially commissioned essays, by some of the leading scholars in the field of contemporary photography studies, a range of key topics...

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