Learn IT - Books tags advertising

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

McGraw-Hill, 2010

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

Advertisers at Work

Apress, 2012

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

—Mark Tungate, author of Adland: A Global History of...

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Lawrence Erlbaum Associates, 2003

The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...

Lingo in a Nutshell: A Desktop Quick Reference

O'Reilly, 1998

Once again, O'Reilly scores big with a comprehensive treatment of a programming language that doesn't spend much time teaching the fundamentals. Lingo in a Nutshell sets a benchmark for Lingo documentation that no other book or online resource meets.

Lingo in a Nutshell has to do with behind-the-scenes aspects of Lingo,...

Experience the Message: How Experiential Marketing Is Changing the Brand World

Basic Books, 2006

Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...

The Photographic Image in Digital Culture (Comedia)

Routledge, 2013

This new edition of The Photographic Image in Digital Culture explores the condition of photography after some 20 years of remediation and transformation by digital technology.

Through ten especially commissioned essays, by some of the leading scholars in the field of contemporary photography studies, a range of key topics...

Encyclopedia of Junk Food and Fast Food

Greenwood Press, 2006

Eating junk food and fast food is a great all-American passion. American kids and grownups love their candy bars, Big Macs and supersized fries, Doritos, Twinkies, and Good Humor ice cream bars. The disastrous health effects from the enormous appetite for these processed fat- and sugar-loaded foods are well publicized now. This was particularly...

How to Make Money with YouTube: Earn Cash, Market Yourself, Reach Your Customers, and Grow Your Business

McGraw-Hill, 2009

“How Can I Profit from YouTube®?”

Ever since its creation in 2005 the video-sharing phenomenon has been newsworthy not only for videos: users were making media appearances about how they parlayed their hobbies into six-figure incomes, but they’ve been tight-lipped when it comes to their secrets.

...

Selling Online with Drupal e-Commerce: Walk through the creation of an online store with Drupal's e-Commerce module

Packt Publishing, 2008

Drupal is a free and open-source modular web application framework and content management system (CMS) written in PHP that can run in many environments, including Windows, Mac OS X, Linux, and FreeBSD. Drupal e-Commerce is a free, open-source, feature-rich, flexible package of modules that seamlessly adds full e-Store capabilities to Drupal....

Mudbox 2013 Cookbook

Packt Publishing, 2012

Sculpting software has changed the face of the 3D industry. Whether you are creating a character for the next Avatar movie or adding details to a post apocalyptic city in The Last of Us, 3D sculpting has become an essential tool for creating a level of realism in digital art that was much harder to achieve in the past. A couple of...

Augmented Reality for Android Application Development

Packt Publishing, 2013

As an Android developer, including Augmented Reality (AR) in your mobile apps could be a profitable new string to your bow. This tutorial takes you through every aspect of AR for Android with lots of hands-on exercises.

Overview

Understand the main concepts and architectural components of an AR...

Encyclopedia of Mobile Computing and Commerce

IGI Global, 2007

Nowadays, mobile communication, mobile devices, and mobile computing are widely available. Everywhere people are carrying mobile devices, such as mobile phones. The availability of mobile communication networks has made a huge impact to various applications, including commerce. Consequently, there is a strong relationship between mobile computing...

Result Page: 29 28 27 26 25 24 23 22 21 20 19 18 17 16 15 14 13