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Advertising For Dummies (Business & Personal Finance)
Advertising For Dummies (Business & Personal Finance)
Advertising, despite whatever impressions you have or information you’ve heard, isn’t complicated — or rather, it’s only as complicated as you want it to be. Sure, a lot is involved with advertising. Print, broadcast, outdoor, direct mail, collateral materials, Internet — each media has its own positives and negatives,...
Adobe Photoshop CS3 Extended: Retouching Motion Pictures
Adobe Photoshop CS3 Extended: Retouching Motion Pictures
Adobe Photoshop CS3 Extended: Retouching Motion Pictures is a hands-on, tutorial-based guide filled with real-world examples that run the gamut from video restoration to visual and special effects, green screen and split screen composite work, and integration of 3D content from applications such as Luxology modo, 3D Studio Max, and Cinema 4D. New...
Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes)
Sams Teach Yourself Google AdWords in 10 Minutes (Sams Teach Yourself -- Minutes)

Google AdWords is a huge opportunity for businesses and other organizations to improve their results from Google search, to increase sales, to try out new business ideas, and in general to make the Web friendlier. However, it’s also a way to spend money without realizing much return. Helping you to use AdWords effectively from...

Branding For Dummies
Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Mutual Fund Industry Handbook : A Comprehensive Guide for Investment Professionals
Mutual Fund Industry Handbook : A Comprehensive Guide for Investment Professionals

A behind-the-scenes look at the mutual fund industry

With more than 8,000 funds, more than $8 trillion in assets, and more than 87 million individual investors at the end of 2004, mutual funds—professionally managed pooled investment vehicles that give people the opportunity to participate in the securities market without...

Marketing Demystified
Marketing Demystified

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the...
ASP.NET Website Programming: Problem - Design - Solution, Visual Basic .NET Edition
ASP.NET Website Programming: Problem - Design - Solution, Visual Basic .NET Edition

ASP.NET Website Programming shows you how to build an interactive website from design to deployment.

Packed with solutions to website programming problems, this book will have you building well-engineered, extendable ASP.NET websites quickly and easily.

This book is for developers who use ASP.NET and Visual Basic .NET...

Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java Technology
Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java Technology
JavaFX was born amid a particularly interesting confluence of upheavals in the technology industry and the way commerce was conducted in the developed world. At the turn of the twenty-first century, companies were looking for ways to do business directly with their customers. Whether they had goods to sell, information to impart, or entertainment...
Mobile Location Services: The Definitive Guide
Mobile Location Services: The Definitive Guide

Tomorrow's mobile applications must be smarter than ever, accessing and intelligently using a wide range of location data. In Mobile Location Services, leading mobile application consultant Andrew Jagoe presents the first end-to-end solutions guide to building and deploying location-based...

Answering Tough Interview Questions for Dummies
Answering Tough Interview Questions for Dummies
Congratulations! In picking up Answering Tough Interview Questions For Dummies, you are about to embark on a journey that transforms you into the kind of high-calibre candidate who has employers fighting to hire you. Perhaps you are on the lookout for your first job or trying to return to work. Maybe you are a seasoned executive trying to climb...
ActionScript 3.0 Game Programming University
ActionScript 3.0 Game Programming University
Gary Rosenzweig's ActionScript 3.0 Game Programming University shows you how  to use ActionScript, the programming language behind Flash CS3 Professional. The lessons teach you all the basics of ActionScript programming through game examples, but the code can be easily adapted to non-game-oriented projects, such as web training and...
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