Learn IT - Books tags advertising

Google Business Solutions and Tools: 100 Success Secrets to Reach new customers, Enhance your website and Increase your productivity

Emereo Pty Ltd, 2008

Is your business indexed by Google? If not, you hardly exist online. Is your business advertising with Google AdWords? If not, you`re hardly advertising online.

With Google`s share at over 70% of the online advertising market, this book gets you started using Google as a business partner.

Learn how to get your website indexed by...

Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java Technology

Apress, 2009

JavaFX was born amid a particularly interesting confluence of upheavals in the technology industry and the way commerce was conducted in the developed world. At the turn of the twenty-first century, companies were looking for ways to do business directly with their customers. Whether they had goods to sell, information to impart, or entertainment...

Mobile Location Services: The Definitive Guide

Pearson Education, 2002

Tomorrow's mobile applications must be smarter than ever, accessing and intelligently using a wide range of location data. In Mobile Location Services, leading mobile application consultant Andrew Jagoe presents the first end-to-end solutions guide to building and deploying location-based...

Answering Tough Interview Questions for Dummies

John Wiley & Sons, 2006

Congratulations! In picking up Answering Tough Interview Questions For Dummies, you are about to embark on a journey that transforms you into the kind of high-calibre candidate who has employers fighting to hire you. Perhaps you are on the lookout for your first job or trying to return to work. Maybe you are a seasoned executive trying to climb...

ActionScript 3.0 Game Programming University

Que, 2007

Gary Rosenzweig's ActionScript 3.0 Game Programming University shows you how to use ActionScript, the programming language behind Flash CS3 Professional. The lessons teach you all the basics of ActionScript programming through game examples, but the code can be easily adapted to non-game-oriented projects, such as web training and...

Advertising and Society: An Introduction

John Wiley & Sons, 2013

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

McGraw-Hill, 2003

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

Advances in Electronic Marketing

Idea Group Publishing, 2005

There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues,...

Guerrilla Marketing for Consultants: Breakthrough Tactics for Winning Profitable Clients

John Wiley & Sons, 2004

Proven guerrilla marketing tactics specifically designed for consultants

Jay Conrad Levinson’s Guerrilla Marketing revolutionized the way marketers do business by defying the conventional wisdom that effective marketing means spending big bucks. He devised highly successful marketing strategies that rely on creativity, imagination, and...

What We Could Have Done With the Money: 50 Ways to Spend the Trillion Dollars We've Spent on Iraq

Hyperion, 2008

The war in Iraq is not only controversial, it's also astronomically expensive. Now Rob Simpson answers the question many concerned Americans have been asking: Wasn't there some other way the government could have spent one trillion of our tax dollars?

What We Could Have Done with the Money presents 50 thought-provoking spending...

From Photon to Pixel: The Digital Camera Handbook (Digital Signal and Image Processing)

John Wiley & Sons, 2017

This second edition of the fully revised and updated From Photon to Pixel presents essential elements in modern digital photographic devices. Our universal infatuation with photography profoundly affects its usage and development.
While some sides of photographic “culture” remain wholly unchanged – art photography,...

Grow Your Business with Google AdWords: 7 Quick and Easy Secrets for Reaching More Customers with the World's #1 Search Engine

McGraw-Hill, 2009

Become a market leader in under 6 months powered by Google AdWords!

If your concerns are brand awareness and exposure, you and Google AdWords are a match made in heaven. Not only is this innovative advertising system extraordinarily effective, it's suited for any budget and you can launch a campaign in...

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