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Branding For Dummies
Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Mutual Fund Industry Handbook : A Comprehensive Guide for Investment Professionals
Mutual Fund Industry Handbook : A Comprehensive Guide for Investment Professionals

A behind-the-scenes look at the mutual fund industry

With more than 8,000 funds, more than $8 trillion in assets, and more than 87 million individual investors at the end of 2004, mutual funds—professionally managed pooled investment vehicles that give people the opportunity to participate in the securities market without...

Marketing Demystified
Marketing Demystified

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
101 Ways to Advertise Your Business: Building a Successful Business with Smart Advertising
Practical tips on advertising products and services simply, effectively, and without a big budget abound in this conversational business book. Step-by-step advice is offered on creating an advertisement, buying advertising space, and ensuring that advertisements are effective. Advertising in newspapers, magazines, on the radio, television, the...
ASP.NET Website Programming: Problem - Design - Solution, Visual Basic .NET Edition
ASP.NET Website Programming: Problem - Design - Solution, Visual Basic .NET Edition

ASP.NET Website Programming shows you how to build an interactive website from design to deployment.

Packed with solutions to website programming problems, this book will have you building well-engineered, extendable ASP.NET websites quickly and easily.

This book is for developers who use ASP.NET and Visual Basic .NET...

Google Business Solutions and Tools: 100 Success Secrets to Reach new customers, Enhance your website and Increase your productivity
Google Business Solutions and Tools: 100 Success Secrets to Reach new customers, Enhance your website and Increase your productivity
Is your business indexed by Google? If not, you hardly exist online. Is your business advertising with Google AdWords? If not, you`re hardly advertising online.

With Google`s share at over 70% of the online advertising market, this book gets you started using Google as a business partner.

Learn how to get your website indexed by...

Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java Technology
Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java Technology
JavaFX was born amid a particularly interesting confluence of upheavals in the technology industry and the way commerce was conducted in the developed world. At the turn of the twenty-first century, companies were looking for ways to do business directly with their customers. Whether they had goods to sell, information to impart, or entertainment...
Mobile Location Services: The Definitive Guide
Mobile Location Services: The Definitive Guide

Tomorrow's mobile applications must be smarter than ever, accessing and intelligently using a wide range of location data. In Mobile Location Services, leading mobile application consultant Andrew Jagoe presents the first end-to-end solutions guide to building and deploying location-based...

Answering Tough Interview Questions for Dummies
Answering Tough Interview Questions for Dummies
Congratulations! In picking up Answering Tough Interview Questions For Dummies, you are about to embark on a journey that transforms you into the kind of high-calibre candidate who has employers fighting to hire you. Perhaps you are on the lookout for your first job or trying to return to work. Maybe you are a seasoned executive trying to climb...
ActionScript 3.0 Game Programming University
ActionScript 3.0 Game Programming University
Gary Rosenzweig's ActionScript 3.0 Game Programming University shows you how  to use ActionScript, the programming language behind Flash CS3 Professional. The lessons teach you all the basics of ActionScript programming through game examples, but the code can be easily adapted to non-game-oriented projects, such as web training and...
Advertising and Society: An Introduction
Advertising and Society: An Introduction

Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society. Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer...

Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)
Advertising and Promotion: An Integrated Marketing Communications Perspective, Sixth Edition (The Mcgraw-Hill/Irwin Series in Marketing)

The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...

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