Online Marketing Inside Out is an invaluable book for anyone wanting to market products or services online - whether or not marketing is part of your job description. Small-business entrepreneurs and web-site owners will benefit from this information-packed book, as will traditional marketers with little or no experience of online...

When it comes to advertising on the web, you just can't argue with the numbers. A $7 billion market today is expected to grow to $18.9 billion by 2010. Jupiter Research also estimates that search advertising will be a larger share of the market than display advertising by 2010. These phenomenal numbers are due largely to...

The notion that the corporation is changing fundamentally has been around for decades – dating back to Peter Drucker’s seminal work in the 1980s on ‘The New Organization’. In 1992, I discussed what I called ‘The New Enterprise’ in my book Paradigm Shift, saying ‘the corporation of old simply...

This book offers everything you'll need to upgrade your existing programming knowledge and begin to develop applications for the Windows Phone. It focuses on the 75 percent of the material that you will need 95 percent of the time. We're not going to teach you object-oriented programming (OOP) all over again, but we are going to take...

Markets are becoming increasingly fragmented as the result of global competition. As more companies vie for niche market positions, they spin out a broader array of product and service offerings. The Web, with its relatively low barriers to entry, has accelerated this competition by orders of magnitude. The wide availability of online...

Foreword by Morgan Spurlock

From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate our minds, all in service of  persuading us to buy.
 
Marketing visionary Martin Lindstrom has been on the...

"Most books on modeling are either too theoretical or too focused on the mechanics of programming. Powell and Batt's emphasis on using simple spreadsheet models to gain business insight (which is, after all, the name of the game) is what makes this book stand head and shoulders...

In the fall of 2004, at a popular software conference I realized how all major component vendors were advertising their ASP.NET products using a new word—Ajax. Only a few weeks later, a brand new module in my popular ASP.NET master class made its debut—using Ajax to improve the user experience. At its core, Ajax is a little...

Today's Perl developers spend 60-80% of their time working with existing Perl code. Now, there's a start-to-finish guide to understanding that code, maintaining it, updating it, and refactoring it for maximum performance and reliability. Peter J. Scott, lead author of...

Every business should have a search strategy. How a business appears online can impact consumer influence as much as if not more than offline advertising like TV commercials. A business's...