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The Intelligent Web: Search, smart algorithms, and big data
The Intelligent Web: Search, smart algorithms, and big data

As we use the Web for social networking, shopping, and news, we leave a personal trail. These days, linger over a Web page selling lamps, and they will turn up at the advertising margins as you move around the Internet, reminding you, tempting you to make that purchase. Search engines such as Google can now look deep into the data on the Web...

Branding For Dummies
Branding For Dummies

Discover how brands are created, managed, differentiated, leveraged, and licensed

Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission,...

Advanced Location-Based Technologies and Services
Advanced Location-Based Technologies and Services

Due to the rapid increase in the number of mobile device users worldwide, location-based services (LBSs) have become pervasive, and the demand for them will continue to grow. Exploring recent changes in the technology and its uses, Advanced Location-Based Technologies and Services takes an in-depth look at new and existing...

Photoshop Face to Face: Facial Image Retouching, Manipulation and Makeovers with Photoshop 7 or Earlier
Photoshop Face to Face: Facial Image Retouching, Manipulation and Makeovers with Photoshop 7 or Earlier

If we were to say Marilyn to you, what would you be thinking? Monroe? Manson?

Well, you would be thinking about the most inspired use of facial imagery. Anybody in advertising will tell you that the most effective sales tool around is the face. A face can sell you anything. Any product, any idea. And the most striking faces...

Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter)
Grouped: How small groups of friends are the key to influence on the social web (Voices That Matter)

The web is undergoing a fundamental change. It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens...

Sensory Marketing
Sensory Marketing
This book has its origins in our shared interest in sensory marketing. It began in June 2006 with an idea for a research project at the Baltic Business School (BBS) at Kalmar University, Sweden. It was obvious to us that most marketers had long overlooked the signifi cance of the human senses in...
Introducing Autodesk Maya 2013
Introducing Autodesk Maya 2013

A complete update to the popular Autodesk Official Training Guide for Maya

Maya is the industry-leading 3D animation and effects software used in movies, visual effects, games, cartoons, and other animation. This bestselling, official guide is a must for 3D beginners who want a thorough grounding in this dynamic and complex...

Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue
Turn Clicks Into Customers: Proven Marketing Techniques for Converting Online Traffic into Revenue

Turn online visitors into paying customers!

You’ve gone through all steps of developing a powerful business presence on the Web-—but it’s only the first step. Now, you have to make sure your visitors hit the “Purchase” button . . . before they start clicking through to your...

Doing Business on Facebook: The Mini Missing Manual
Doing Business on Facebook: The Mini Missing Manual

Facebook has grown up a lot since its early days as a site where college kids could connect. Now, everyone from your nephew to your boss to your neighbor is likely on Facebook. And the site isn’t just a place to goof off and learn the latest gossip: It’s a great place to network, collaborate on projects, and promote your...

MongoDB Applied Design Patterns
MongoDB Applied Design Patterns

Whether you’re building a social media site or an internal-use enterprise application, this hands-on guide shows you the connection between MongoDb and the business problems it’s designed to solve. You’ll learn how to apply MongoDb design patterns to several challenging domains, such as ecommerce, content...

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales
...

Migrating to Windows Phone
Migrating to Windows Phone

This book offers everything you'll need to upgrade your existing programming knowledge and begin to develop applications for the Windows Phone. It focuses on the 75 percent of the material that you will need 95 percent of the time. We're not going to teach you object-oriented programming (OOP) all over again, but we are going to take...

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