The Internet encompasses all types of websites, from social media monoliths to individual blogs, from Justin Timberlake fan sites to Fortune 500 businesses. Everyone has a voice, and the medium has become the ultimate level playing field for those seeking to interact with the world through an always-on, instantly available, nearly...

Google AdWords is a huge opportunity for businesses and other organizations to improve their results from Google search, to increase sales, to try out new business ideas, and in general to make the Web friendlier. However, it’s also a way to spend money without realizing much return. Helping you to use AdWords effectively from...

This unique event aims at bringing together researchers from software engineering and security engineering, which might help to unite and further develop the two communities in this and future...

Given Apple’s advertising budget and ubiquitous ads, plus an enormous amount of media attention, it’s still difficult to determine just what an iPad is. Is it a media player or a business machine? Does it replace a laptop? There are other tablet computers on the market, as well as “netbooks” that act like...

It is amusing that the first part of this book to be read is the last part to be written. It provides, however, an opportunity to share with you a little about how writing and editing this book has changed my thinking not just about enterprise architecture (EA), or about the role of information technology (IT) and IT professionals in...

This book presents a wide-spectrum illustration of what research in Information Retrieval has produced or will produce in the next years. The book content includes chapters on Aggregated Search, Digital Advertising, Digital Libraries, Discovery of Spam and Opinions in the Web, Evaluation, Information Retrieval in Context, Multimedia...

The McGraw-Hill 36-Hour Course: Online Marketing is a book that will teach you about online marketing tools and how to apply them to support marketing credibility, visibility, and sellability. This book is written for students, entrepreneurs, marketers, and professionals—in short, anyone who wants to understand the art and...

The rapid growth of the Web in the past two decades has made it the largest publicly accessible data source in the world. Web mining aims to discover useful information or knowledge from Web hyperlinks, page contents, and usage logs. Based on the primary kinds of data used in the mining process, Web mining tasks can be categorized...

The bulk of this book was written over a period of two years between the middle of 2008 and April 2010. In that time the world’s media systems were caught up in a massive vortex of uncertainty and change. News 2.0 captures the flavour of that period and sets it against an historical background. In short: Where did the news media’s...

Autodesk's Mudbox was used to create photorealistic creatures for The Dark Knight, The Mist, and others films. Now you can join the crowd interested in learning this exciting new digital modeling and sculpting tool with this...

• Practical, hands-on approach helps web designers or developers begin using HTML5 right away
• Step-by-step directions show how to implement HTML5 video, drawing, drag and drop, forms, and more
• Makes...