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Building Social Web Applications: Establishing Community at the Heart of Your Site
Building Social Web Applications: Establishing Community at the Heart of Your Site
Building a web application that attracts and retains regular visitors is tricky enough, but creating a social application that encourages visitors to interact with one another requires careful planning. This book provides practical solutions to the tough questions you'll face when building an effective community site -- one that makes visitors feel...
The Business of Streaming and Digital Media
The Business of Streaming and Digital Media
"...provides a number of very useful hints on how to make streaming successful (rather than merely profitable)."
EBU Technical Review

"This book offers a useful guide for building and managing a streaming and digital media business ... successfully." EBU Book Review

This book answers the
...
The Social Media Marketing Book
The Social Media Marketing Book
Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...
The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking
A toolkit of 60 practical ways by which the reader can think faster to reach earlier decisions, without neglecting a conscious, deliberate, and reflective approach

Creating new ideas and growth opportunities is the lifeblood of any organization, but time to come up with new...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for...
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program
Advanced Social Media Marketing: How to Lead, Launch, and Manage a Successful Social Media Program

Hundreds of millions of Americans are using social media (SM), and already some 70% of businesses have joined them there, using Facebook and other SM platforms to connect with their customers, and attract new ones. So the real question isn’t whether to take your business onto social media platforms—but how to do it quickly,...

Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling
Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and...

How Cool Brands Stay Hot: Branding to Generation Y
How Cool Brands Stay Hot: Branding to Generation Y

Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay...

Adobe Creative Suite 2 All-in-One Desk Reference For Dummies(r)
Adobe Creative Suite 2 All-in-One Desk Reference For Dummies(r)
6 books in 1—your key to success with CS2!

Your one-stop guide to creating great graphics with all the cool CS2 tools

They all work together, and now you have one guide to help you work with each of them! First, you'll get the "big picture" tour of the suite. Then you'll be ready to create perfect pages with...

LiveCode Mobile Development Hotshot
LiveCode Mobile Development Hotshot

Create your own exciting applications with 10 fantastic projects

Overview

  • Create your own mobile games and apps using LiveCode
  • Develop user interfaces for mobile devices
  • Use databases and advanced features of LiveCode

In Detail

There are...

The Coder's Path to Wealth and Independence
The Coder's Path to Wealth and Independence

Developers, programmers, technical architects, and consultants: You are highly skilled and have deep commitment to your craft as well as the motivation to excel. It’s time to step away from the perceived security of a full-time salaried position, or a marginally successful solo business, and step into a world of freedom, independence,...

eBay Listings That Sell For Dummies (Computer/Tech)
eBay Listings That Sell For Dummies (Computer/Tech)

Discover the tricks top sellers use to grab attention

Create your own unique eBay selling pages with time-tested techniques

So you know your way around eBay, but you're not getting the highest bids for your items? Maybe your listings need a makeover! Here are all the...

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