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Creating a Brand Identity: A Guide for Designers
Creating a Brand Identity: A Guide for Designers

Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process.

Exercises and examples highlight the key
...

Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series )
Persuasive Imagery: A Consumer Response Perspective (Advertising and Consumer Psychology Series )
From Bill Moyers to Marshall McLuhan to Raymond Williams, cultural observers of the late 20th century have charged the images of consumer culture with profound effects on life and consciousness. In tones of utter certainty, critics like these have warned of the deleterious effects persuasive commercial imagery has on the human mind, the collective...
The Essential Guide to Flash CS4
The Essential Guide to Flash CS4
If you're familiar with the basics of Flash, then The Essential Guide to Flash CS4 will take you further in all aspects of the application, animation, sound, 3D, Inverse Kinematics, the drawing tools, ActionScript, and much more. This book takes all the good bits of Flash CS4 and demonstrates them in methodical and intuitive exercises full of hints...
Responsive Design: Patterns & Principles
Responsive Design: Patterns & Principles

As responsive design evolves, we have a critical need to think about design challenges beyond mobile, tablet, and desktop. When properly designed and planned, design patterns-small, reusable modules-help your responsive layout reach more devices (and people) than ever before. Ethan Marcotte shows you just how that's done, focusing on...

Web Systems Design and Online Consumer Behavior
Web Systems Design and Online Consumer Behavior

Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book...

Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend
Marketing Without Advertising: Easy Ways to Build a Business Your Customers Will Love and Recommend

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business
...

BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands
BRANDchild: Insights into the Minds of Today's Global Kids: Understanding Their Relationship with Brands

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

The Definitive Guide to Linux Network Programming (Expert's Voice)
The Definitive Guide to Linux Network Programming (Expert's Voice)

This book is…one nice and convenient package that I will keep on the shelf as a reference manual.

The Definitive Guide to Linux Network Programming offers a clear, concise treatment of creating clients and servers under the Linux operating system. This book assumes that you know C and have experience developing code on...

Podcasting For Dummies
Podcasting For Dummies

Got something to say? It's easy with a podcast!

Subscribe to podcasts, put together your own, and build a fan base

Podcasting really is twenty-first century communication, and you can be a part of it! This book gives you the scoop on listening to, producing, and distributing podcasts, points you toward the best...

Buying & Selling Jewelry on eBay (Buying & Selling on Ebay)
Buying & Selling Jewelry on eBay (Buying & Selling on Ebay)
In recent years, U.S. jewelry sales on the Internet have grown to nearly $3 billion yearly, a figure attained in part because of the popularity of eBay. "Buying & Selling Jewelry on eBay" walks you through the process of using eBay to both purchase and purvey jewelry-from finding the perfect gem and the right style of jewelry to...
Google AdWords: Managing Your Advertising Program
Google AdWords: Managing Your Advertising Program
Since being selected as an AdWords Seminar Leader by Google in 2006, I’ve had the opportunity to teach thousands of businesses and organizations how to use AdWords, Google’s advertising platform. I believe in the product; if used appropriately, it offers vast online exposure for advertisers....
Microsoft FrontPage Version 2002 Inside Out
Microsoft FrontPage Version 2002 Inside Out

The World Wide Web has become the predominant electronic publishing medium on the planet. Once considered an obscure technical resource, the Internet now receives prominent publicity at sporting events, in presidential debates, in television commercials, and in print advertising and marketing materials everywhere. Without the...

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