As responsive design evolves, we have a critical need to think about design challenges beyond mobile, tablet, and desktop. When properly designed and planned, design patterns-small, reusable modules-help your responsive layout reach more devices (and people) than ever before. Ethan Marcotte shows you just how that's done, focusing on...

Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book...

Make your business stand out without the cost of advertising!

The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend.

Marketing Without Advertising teaches small business...

Tweens (8- to 14-year-olds) comprise a new type of audience. An increasingly powerful and smart consumer group, they not only spent US $300 billion but influenced an astounding US $1.88 trillion spend across the globe last year. They are different from previous generations in every way. They are more likely to have a friend on the other side of...

The Definitive Guide to Linux Network Programming offers a clear, concise treatment of creating clients and servers under the Linux operating system. This book assumes that you know C and have experience developing code on...

Podcasting really is twenty-first century communication, and you can be a part of it! This book gives you the scoop on listening to, producing, and distributing podcasts, points you toward the best...

The World Wide Web has become the predominant electronic publishing medium on the planet. Once considered an obscure technical resource, the Internet now receives prominent publicity at sporting events, in presidential debates, in television commercials, and in print advertising and marketing materials everywhere. Without the...

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in...

Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...