The World Wide Web has become the predominant electronic publishing medium on the planet. Once considered an obscure technical resource, the Internet now receives prominent publicity at sporting events, in presidential debates, in television commercials, and in print advertising and marketing materials everywhere. Without the...

Facebook boasts an extremely devoted user base, with more than 65 billion page visits per month. With Facebook, an organization can market and promote their brand, products, or services via the network's built-in...

Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...

Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of e-marketing, by academic researchers from various fields, to one...

You are interested in making an app. You have read all of the stories of successful developers and appreneurs. You are determined to get a piece of the pie. The world of apps is the fastest growing market in the world today, and it is here to stay. The best part is you can get in on it! Now what if I told you that without the knowledge...

• Discover how to effectively buy a top position on major search engines, avoid common pitfalls such as poor-performing ad copy, and evaluate and correct low visitor-to-buyer...

• Step-by-step instructions for putting together a social networking site with Drupal 6
• Customize your Drupal installation with modules and themes to match the needs of almost any social networking site
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The bucks start here! Whether you're saving them or earning them, eBay's the place, and Marsha Collier is the person to show you how. Get...

Marketing Metrics, Second Edition, is the definitive guide to today’s most valuable marketing metrics. In this thoroughly updated and significantly...