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The One-Page Project Manager for Execution: Drive Strategy and Solve Problems with a Single Sheet of Paper
The One-Page Project Manager for Execution: Drive Strategy and Solve Problems with a Single Sheet of Paper

Drive Strategy With Simplicity–On A Single Sheet Of Paper!

The One-Page Project Manager set a new standard as an understandable and easy-to-apply organizational tool, allowing managers to summarize complex projects on a single information-rich page. This book, third in the OPPM series, describes how to combine...

The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World
The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

Today's Hottest Trends for On-the-Spot Marketing!

"A must read for media and marketers.”
—Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web....

Managerial Leadership
Managerial Leadership
I remember talking in 1995 with Bob Staton, CEO of Colonial Life & Accident Insurance Company, a division of UNUM, about the lack of leadership throughout the company. Colonial was one of the few large, homegrown companies in Columbia, South Carolina, when it was acquired by UNUM, the Maine-based disability insurance...
Business Continuity Management: Building an Effective Incident Management Plan
Business Continuity Management: Building an Effective Incident Management Plan

Whether an international corporation or a small business, developing and utilizing

a Business Continuity Management (BCM) Plan protects companies and their personnel, facilities, materials, and activities from the broad spectrum of risks that face businesses and government agencies on a daily basis, whether at home or
...
IT Auditing and Sarbanes-Oxley Compliance: Key Strategies for Business Improvement
IT Auditing and Sarbanes-Oxley Compliance: Key Strategies for Business Improvement

Information technology auditing and Sarbanes-Oxley compliance have several overlapping characteristics. They both require ethical accounting practices, focused auditing activities, a functioning system of internal control, and a close watch by the board’s audit committee and CEO. Written as a contribution to the accounting and auditing...

Card Sorting
Card Sorting
There’s something about cards. Cards can turn the drab and mundane into something strangely exciting. Recipe cards, for example, have a peculiar allure that cookbooks lack. A book full of tables of baseball statistics? Dull as dishwater. Put those same stats on the backs of trading cards, however, and now...
Mental Models: Aligning Design Strategy with Human Behavior
Mental Models: Aligning Design Strategy with Human Behavior

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for...

Remote Research: Real Users, Real Time, Real Research
Remote Research: Real Users, Real Time, Real Research

Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their on environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a...

Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century
Practical Intrusion Analysis: Prevention and Detection for the Twenty-First Century

The Only Definitive Guide to New State-of-the-Art Techniques in Intrusion Detection and Prevention

 

Recently, powerful innovations in intrusion detection and prevention have evolved in response to emerging threats and changing business environments....

Handbook of Research on Green ICT: Technology, Business and Social Perspectives (2 vol)
Handbook of Research on Green ICT: Technology, Business and Social Perspectives (2 vol)

The Handbook of Research on Green ICT: Technology, Business and Social Perspectives is the outcome of various debates, discussions, investigations and actions into a vital topic of today – Information and Communications Technology (ICT) -based business activities and the environment. This handbook draws on thoughts, insights,...

The Social Media Business Equation
The Social Media Business Equation

My journey down the social media road began years ago, and many people have praised me for my foresight and brilliance. They are very kind, but the truth is, what really took me down this road was desperation. A few years ago—perhaps you remember—the economy took a heck of a dip. On its way down, it punched me in the...

Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
Web Analytics Action Hero: Using Analysis to Gain Insight and Optimize Your Business
This astounding declaration was made by the former PepsiCo executive and Apple CEO John Sculley, the same visionary responsible for ousting Steve Jobs in 1985. While some traditional marketers might still agree with his statement, today most marketing executives recognize data-driven decisions will shape the future of...
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