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 |  |  |  |  Managerial Leadership
I remember talking in 1995 with Bob Staton, CEO of Colonial Life
& Accident Insurance Company, a division of UNUM, about the
lack of leadership throughout the company. Colonial was one of
the few large, homegrown companies in Columbia, South Carolina,
when it was acquired by UNUM, the Maine-based disability insurance... |
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 |  |  |  |  Card Sorting
There’s something about cards. Cards
can turn the drab and mundane into
something strangely exciting. Recipe
cards, for example, have a peculiar allure
that cookbooks lack. A book full of tables
of baseball statistics? Dull as dishwater. Put
those same stats on the backs of trading cards,
however, and now... |
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 Mental Models: Aligning Design Strategy with Human Behavior
There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for... |  |  Remote Research: Real Users, Real Time, Real Research
Remote studies allow you to recruit subjects quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their on environment. In Remote Research, Nate Bolt and Tony Tulathimutte teach you how to design and conduct remote research studies, top to bottom, with little more than a phone and a... |  |  |
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