Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT...
Virtualization is not a new concept, but it is changing the computing industry in a profound way. Server virtualization is now #1 on enterprises’ budget lists. According to analysts, it will continue to be the highest impact trend, changing infrastructure and operations through 2012.
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Full-color graphics and screenshots throughout make Pro Silverlight 3 in C# an invaluable reference for professional developers wanting to discover the new features of Silverlight 3. Author Matthew MacDonald's expert advice guides you through creating rich media applications using Silverlight in the environment you're...
Marketing is the function within an organization that focuses directly on the customer. Strategic Marketing in the Customer Driven Organization places a unique emphasis on the reason for the existence of the firm -- to provide, communicate and deliver value to the customer. Through the use of many international examples,...
Some sites always appear at the top of a search result while others fail to even make it to the top ten. Wouldn't you want to see your site on the first page of any search result? This is not easily feasible if you are depending solely on the marketing guys whom you hire for SEO.
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Silverlight is a lightweight browser plug-in that frees your code from the traditional confines of the browser. It's a rules-changing, groundbreaking technology that allows you to run rich client applications right inside the browser. Even more impressively, it's able to host true .NET applications in non-Microsoft browsers (like...
Cotton fiber is the purest source of cellulose and the most significant natural fiber. The economic significance of cotton in the global market is evident by its majority share (over 50%) among fibers for apparel and textile goods. Both the market value and the quality of cotton products are directly related to fiber quality. Competition with other...
Spring is the leading platform to build and run enterprise Java applications. Spring's Hibernate integration makes it easy to mix and match persistence methodologies simplifying your Hibernate applications. You can incorporate lots of Inversion of Control (IoC) convenience features to address many typical Hibernate integration issues,...
Economic analysis of law is an interesting and challenging attempt to employ the concepts and reasoning methods of modern economic theory so as to gain a deeper understanding of legal problems. According to Richard A. Posner it is the role of the law to encourage market competition and, where the market fails because transaction costs are too...
In Social Mobility in Late Antique Gaul, Allen Jones explores the situation of the non-elite living in Gaul during the late fifth and sixth centuries. Drawing especially on evidence from Gregory of Tours's writings, he formulates a social model based on people of all ranks who were acting in ways that were socially advantageous to them, such as...
The two volumes of Foundations of Knowledge Acquisition document the recent progress of basic research in knowledge acquisition sponsored by the Office of Naval Research. This volume is subtitled Machine Learning, and there is a companion volume subtitled Cognitive Models of Complex Learning. Funding was provided by a five-year Accelerated...