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| | Customer Management ExcellenceCRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why? ... | | Microsoft CRM 3 For Dummies (Computer/Tech)This book is about Microsoft Dynamics CRM Version 3.0, which we refer to as simply Microsoft CRM or just CRM. We assume that Microsoft CRM just showed up on your desktop computer or notebook. Chances are, you already have some experience with one or more of the popular predecessors to CRM — ACT, GoldMine, SalesLogix, or an... |
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Salesforce.com For Dummies
Salesforce.com For Dummies, 4th Edition, is for users of Salesforce, including those users who have the Unlimited, Enterprise, Professional, Group, Contact Manager, or Personal edition. It’s for Salesforce users who want to quickly know how to use this browser-based application for sales and customer service, all running “in the... | | CiviCRM Cookbook
Improve your CiviCRM capabilities with this clever cookbook. Packed with recipes and screenshots, it's the natural way to dig deeper into the software and achieve more for your nonprofit or civic sector organization.
Overview
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Take your CiviCRM skills to the next level and handle CiviCRM...
| | Marketing Automation For Dummies (Business & Personal Finance)
Multiply the effectiveness of your campaigns with marketing automation
Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking... |
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