Since its groundbreaking inception, the approach to understanding data warehousing has been split into two mindsets: Ralph Kimball, who pioneered the use of dimensional modeling techniques for building the data warehouse, and...

Google Analytics is that tool, and this is the handbook you need to make it...

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you...

Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson,...

Today, more than ever, enterprises are faced with great challenges: rising development costs, budget cutbacks, and increasing customer demands, to name a few. Decision makers must determine which projects to fund and are often confronted with an existing technology infrastructure that already includes a hodgepodge of...

As an added bonus, the book includes a...

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales...

When migrating to the new wave of cloud-based applications, we now think about business logic, we think about automating processes, and we think about how we can make the systems better. Force.com is a cloud-based platform that is used to build and deploy enterprise applications on the cloud with minimum coding. Demand for Force.com experts...

Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product...