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Mastering Data Warehouse Design: Relational and Dimensional Techniques
Mastering Data Warehouse Design: Relational and Dimensional Techniques
At last, a balanced approach to data warehousing that leverages the techniques pioneered by Ralph Kimball and Bill Inmon

Since its groundbreaking inception, the approach to understanding data warehousing has been split into two mindsets: Ralph Kimball, who pioneered the use of dimensional modeling techniques for building the data warehouse, and...

Business Information Warehouse for SAP (Prima Tech's SAP Book Series)
Business Information Warehouse for SAP (Prima Tech's SAP Book Series)
Gain an understanding of what it takes to implement SAP BW. Follow along as the author explains the evolution of SAP BW architecture and its components. This book describes the roots of SAP BW and how it has evolved from a simple operational reporting environment to a full-featured information warehouse. Profit from a description of the...
Google Analytics
Google Analytics

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it...

Google Analytics 2.0
Google Analytics 2.0

Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you...

Salesforce.com For Dummies (Computer/Tech)
Salesforce.com For Dummies (Computer/Tech)

Customize Salesforce for all your business needs

See how Salesforce helps manage accounts, market products, and improve service

Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson,...

Inside Microsoft Exchange Server 2007 Web Services
Inside Microsoft Exchange Server 2007 Web Services
Dive deep into the architecture of Exchange Web Servicesand master the intricacies for accessing data with the new, unifying API. Exchange Web Services offers new functionality, replacing old, disparate APIs. This practical guide introduces developers to Exchange Web Services. It includes comprehensive, in-depth coverage of the architecture and key...
Location and Personalisation: Delivering Online and Mobility Services (BT Communications Technology)
Location and Personalisation: Delivering Online and Mobility Services (BT Communications Technology)
The world is charging towards the new network technologies of broadband and 3G and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these...
IT Web Services: A Roadmap for the Enterprise (Harris Kern's Enterprise Computing Institute Series)
IT Web Services: A Roadmap for the Enterprise (Harris Kern's Enterprise Computing Institute Series)

Today, more than ever, enterprises are faced with great challenges: rising development costs, budget cutbacks, and increasing customer demands, to name a few. Decision makers must determine which projects to fund and are often confronted with an existing technology infrastructure that already includes a hodgepodge of...

Sams Teach Yourself Microsoft Visual C# .NET 2003 in 24 Hours Complete Starter Kit
Sams Teach Yourself Microsoft Visual C# .NET 2003 in 24 Hours Complete Starter Kit
In just 24 lessons of one hour or less, you will be creating your own Windows applications using the power and functionality of Visual C# .NET. Using a straightforward, step-by-step approach, each lesson builds on the previous ones, enabling you to learn the essentials of Visual C# .NET from the ground up.

As an added bonus, the book includes a...

Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales
...

Force.com Developer Certification Handbook (DEV401)
Force.com Developer Certification Handbook (DEV401)

When migrating to the new wave of cloud-based applications, we now think about business logic, we think about automating processes, and we think about how we can make the systems better. Force.com is a cloud-based platform that is used to build and deploy enterprise applications on the cloud with minimum coding. Demand for Force.com experts...

Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants
Essential Tools for Operations Management: Tools, Models and Approaches for Managers and Consultants

The third book in the Essential Tools For series… on the topic of Operations Management

Based on Simon Burtonshaw-Gunn's successful The Essential Management Toolbox, this book focuses in greater depth on the topic of Operations Management. This third book covers the areas of marketing, CRM and Product...

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