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Strategies for Generating E-Business Returns on Investment
Strategies for Generating E-Business Returns on Investment

Companies invest in e-business and its supporting technology for their e-business initiatives. E-Business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is...

Built to Learn: The Inside Story of How Rockwell Collins Became a True Learning Organization
Built to Learn: The Inside Story of How Rockwell Collins Became a True Learning Organization

While many companies have trouble measuring the effectiveness of their learning and development efforts, the picture at Rockwell Collins is crystal clear. In the span of just three years, Rockwell went from having a traditional (and characteristically drab) training program to possessing a dynamic, strategically aligned initiative featuring...

Total E-Mail Marketing
Total E-Mail Marketing
Effective e-mail marketing is not just about great creative. E-mail marketing is becoming an
essential, integral part of e-marketing and indeed marketing. So, in writing this book I wanted
to create a comprehensive guide that not only covers how to create great campaigns and creative,
but also describes a strategic approach to
...
Implementing Sugarcrm: A Step-by-step Guide to Using This Powerful Open Source Application in Your Business
Implementing Sugarcrm: A Step-by-step Guide to Using This Powerful Open Source Application in Your Business
Here are just some of the knowledge and skills you will gain when you read this book:

* Learn specific ways in which SugarCRM can increase your profits through richer customer relationships

* The author will help you assess your own companies needs, and plan a SugarCRM implementation tailored specifically to you –...

Case Studies In Knowledge Management
Case Studies In Knowledge Management
Knowledge Management (KM) has been growing in importance and popularity
as a research topic since the mid 1990s. This is sufficient time for many organizations
to implement KM initiatives and KM systems (KMS). This book presents twenty cases
investigating the implementation of KM in a number of business and industry settings
and
...
Mastering Data Warehouse Design: Relational and Dimensional Techniques
Mastering Data Warehouse Design: Relational and Dimensional Techniques
At last, a balanced approach to data warehousing that leverages the techniques pioneered by Ralph Kimball and Bill Inmon

Since its groundbreaking inception, the approach to understanding data warehousing has been split into two mindsets: Ralph Kimball, who pioneered the use of dimensional modeling techniques for building the data warehouse, and...

Business Information Warehouse for SAP (Prima Tech's SAP Book Series)
Business Information Warehouse for SAP (Prima Tech's SAP Book Series)
Gain an understanding of what it takes to implement SAP BW. Follow along as the author explains the evolution of SAP BW architecture and its components. This book describes the roots of SAP BW and how it has evolved from a simple operational reporting environment to a full-featured information warehouse. Profit from a description of the...
Google Analytics
Google Analytics

You know you need to analyze the success of your Web site, but how? Do you even know what to look for? Is there a tool powerful enough to help you evaluate your marketing efforts, products, and services, but simple enough to use if you're not a propeller-head?

Google Analytics is that tool, and this is the handbook you need to make it...

Google Analytics 2.0
Google Analytics 2.0

Site Stats on Steroids

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you...

Salesforce.com For Dummies (Computer/Tech)
Salesforce.com For Dummies (Computer/Tech)

Customize Salesforce for all your business needs

See how Salesforce helps manage accounts, market products, and improve service

Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson,...

Inside Microsoft Exchange Server 2007 Web Services
Inside Microsoft Exchange Server 2007 Web Services
Dive deep into the architecture of Exchange Web Servicesand master the intricacies for accessing data with the new, unifying API. Exchange Web Services offers new functionality, replacing old, disparate APIs. This practical guide introduces developers to Exchange Web Services. It includes comprehensive, in-depth coverage of the architecture and key...
Location and Personalisation: Delivering Online and Mobility Services (BT Communications Technology)
Location and Personalisation: Delivering Online and Mobility Services (BT Communications Technology)
The world is charging towards the new network technologies of broadband and 3G and new application technologies face the challenge of where they can be used. This book takes a pragmatic look at two particular application technologies - location and personalisation - and presents an understanding of the technical and business impact of these...
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