Companies invest in e-business and its supporting technology for their e-business initiatives. E-Business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is...

While many companies have trouble measuring the effectiveness of their learning and development efforts, the picture at Rockwell Collins is crystal clear. In the span of just three years, Rockwell went from having a traditional (and characteristically drab) training program to possessing a dynamic, strategically aligned initiative featuring...

* The author will help you assess your own companies needs, and plan a SugarCRM implementation tailored specifically to you –...

Since its groundbreaking inception, the approach to understanding data warehousing has been split into two mindsets: Ralph Kimball, who pioneered the use of dimensional modeling techniques for building the data warehouse, and...

Google Analytics is that tool, and this is the handbook you need to make it...

Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you...

Got something to sell? Work for somebody who does? You need salesforce.com, and this book tells you how to use it. Whether you're a salesperson,...