Learn IT - Books tags crm

Microsoft Dynamics Sure Step 2010

Packt Publishing, 2011

Investing in a business application—be it managing one's customers, tracking inventory, coordinating global resources, or just being able to get real-time visibility to cash flow—has never been so important. Gone are the days when companies invested in business applications, such as CRM and ERP, to simply streamline their...

Why New Systems Fail: An Insider's Guide to Successful IT Projects

Course Technology PTR, 2010

A Fortune 500 manufacturing company spent millions attempting to implement a new enterprise resource planning (ERP) system. Across the globe, a 150-employee marketing firm built and tried to implement a proprietary customer relationship management (CRM) system. For two very different companies doing two very different things, the outcomes...

Common SAP R/3 Functions Manual (Springer Professional Computing)

Springer, 2004

"At last a user-friendly reference that documents hundreds of the most useful ABAP routines currently in use. This book is essential for ABAP consultants, project engineers, and programmers who want to save both time and money and avoid having to reinvent the wheel." Robert G. Drake, Course Leader, Sheffield Hallam University, UK...

Implementing SAP ERP Sales & Distribution

McGraw-Hill, 2008

SAP was founded in 1972 in Walldorf, Germany. The name is an acronym for “Systeme, Anwendungen, Produkte in der Datenverarbeitung,” meaning “systems, applications, and products in data processing.” SAP is in a consistent state of change with over 9,000 developers and researchers adapting it to the market and striving to...

E-procurement in Emerging Economies: Theory and Cases

IGI Global, 2007

"Information systems are shaped by the environment in which they operate, and e-Procurement in Emerging Economies: Theory and Cases explains how e-procurement is shaped in emerging economies. Contributors from Italy, China, India, Turkey, Slovenia, Australia, and UK have submitted case studies and theoretical insights on e-procurement and its...

SAP® NetWeaver Portal Technology: The Complete Reference

McGraw-Hill, 2008

Your Hands-on Guide to SAP NetWeaver Portal Technology

Master SAP NetWeaver Portal with the most comprehensive, step-by-step reference available on the entire portal implementation life cycle. Written by SAP architect Rabi Jay, this book provides everything you need to plan, design, install, configure, and administer SAP...

ACT! by Sage For Dummies (Computer/Tech)

For Dummies, 2007

Are you ready to reap the benefits of the bestselling contact relationship manager (CRM) software on the market today? Well, then—get into the act with ACT! 2008 and find out how the latest version of this exciting software enables you to set up a database that’s right for you so that you can focus on your business and career...

Internet Marketing: Strategy, Implementation and Practice (3rd Edition)

Prentice Hall, 2006

This book is a comprehensive guide to how organizations can use the internet to support their marketing activities and covers all aspects of Internet marketing - environment analysis, strategy development and implementation. Building on the successful and widely regarded first edition, this second edition has a completely revised structure and...

Programming Microsoft Dynamics CRM 4.0 (Pro-Developer)

Microsoft Press, 2008

Announcing a fully revised second edition of this popular SELF-PACED TRAINING KIT designed to help maximize your performance on 70-536, a core exam for the MCTS and MCPD certifications. This 2-in-1 kit includes the official Microsoft study guide, plus practice tests on CD to help you assess your skills. It comes packed with the tools and features...

SugarCRM For Dummies (Computer/Tech)

For Dummies, 2008

SugarCRM is an innovative customer relationship management software solution that enhances your company’s marketing effectiveness, drives sales performance, improves customer satisfaction, and provides executive insight into business performance. SugarCRM For Dummies will show you to take advantage of this free, open source CRM...

Enterprise Systems for Management

Prentice Hall, 2008

Motiwalla teaches students the components of an ERP system as well as the process of implementing the systems within a corporation to increase its success. This text covers ERP systems, implementation of these systems, issues involving employees and organizational change, as well as ERP extensions such as Supply Chain...

Google Analytics

O'Reilly, 2010

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to...

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