While many companies have trouble measuring the effectiveness of their learning and development efforts, the picture at Rockwell Collins is crystal clear. In the span of just three years, Rockwell went from having a traditional (and characteristically drab) training program to possessing a dynamic, strategically aligned initiative featuring...

Companies invest in e-business and its supporting technology for their e-business initiatives. E-Business applications such as supply chain management and customer relationship management improve transaction efficiency and scope economies as well as promoting new product and service offerings and close customer relationships. However, it is...

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you’ll learn how to plan, implement and operate a successful e-commerce site—from selecting the right software through fulfilling orders. The expanded and updated second edition addresses...

• Create advanced cloud applications using the best Force.com technologies
• Bring your cloud application ideas to market faster using the proven Force.com...

• Implement real-world web application features efficiently using the Yii development framework
• Each chapter provides micro-examples that build upon each other to create the final...

Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationship management (CRM) solutions, Salesforce.com For...

Understand how to utilize the workbench, console, adapters, publisher, and other components in Scribe to ensure you have a rapid development toolkit that will drastically reduce your workload and timeline. In Using Scribe Insight, you’ll learn to build your integrations and migrations with the minimal amount of effort, what...

The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building...