A Fortune 500 manufacturing company spent millions attempting to implement a new enterprise resource planning (ERP) system. Across the globe, a 150-employee marketing firm built and tried to implement a proprietary customer relationship management (CRM) system. For two very different companies doing two very different things, the outcomes...

• Master the skills necessary to customize your system using the wizard driven capabilities of Dynamics CRM platform
• Use Business rules and flows to enforce and visually enhance the user...

In today's impersonal, arms-length marketplace, customer loyalty is rapidly becoming a thing of the past. Customer Relationship Management brings it back to the foreground, providing easy-to-apply solutions and...

Salesforce CRM: The Definitive Admin Handbook is the complete guide to implementing Salesforce CRM. Whether you are looking to enhance the core features or you have already started customizing your Salesforce CRM system and are looking for guidance on advanced features. This book will show you how to get maximum benefit from this exciting...

A happy customer is a repeat customer, so how do you make ’em happy? You can manage, with Microsoft CRM and this friendly guide by your side! Find out how easily you can provide...

The frontrunner in the customer relationship management (CRM) market, Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Salesforce.com For Dummies lends you an edge in building...

Welcome to the world of CRM! This chapter introduces you to the concepts of customer relationship management (CRM) without getting into many of the specifics about Dynamics CRM. If you are a long-time Dynamics CRM administrator, then you can focus on the XRM section of this chapter. If you have administered or used other CRM...

In just 24 sessions of one hour or less, you will be up and running with Dynamics CRM 4. Using a straightforward, step-by-step approach, this book offers a quick way for you to get started with Dynamics CRM by leveraging real business examples, practice exercises, and big picture theory. In addition to learning how to use...

In less than a decade, the online delivery of software has transformed the business software landscape. The concept of online delivery is simple: A software company develops an application, hosts the software on its own servers, and makes it available to companies over the Internet. Companies sign up to use the application and pay for...

Understand how to utilize the workbench, console, adapters, publisher, and other components in Scribe to ensure you have a rapid development toolkit that will drastically reduce your workload and timeline. In Using Scribe Insight, you’ll learn to build your integrations and migrations with the minimal amount of effort, what...

Salesforce.com has a rapidly expanding influence over the way companies across the globe interact with their clientele. Written by Salesforce.com insiders with years of experience in customer relationship management (CRM) solutions, Salesforce.com For...