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 Advertising 2.0: Social Media Marketing in a Web 2.0 WorldEvery day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the... | | Beginning DirectX 10 Game ProgrammingDiscover the exciting world of game programming and 3D graphics creation using DirectX 10! "Beginning DirectX® 10 Game Progmramming" is an introductory guide to creating fantastic graphics, amazing creatures, and realistic worlds for games. Written specifically for the beginner programmer, the book uses step-by-step instructions to... | | Twitter API: Up and Running: Learn How to Build Applications with the Twitter APIThis groundbreaking book provides you with the skills and resources necessary to build web applications for Twitter. Perfect for new and casual programmers intrigued by the world of microblogging, Twitter API: Up and Running carefully explains how each part of Twitter's API works, with detailed examples that show you how to assemble those... |
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Pro JavaFX Platform: Script, Desktop and Mobile RIA with Java TechnologyJavaFX was born amid a particularly interesting confluence of upheavals in the technology industry and the way commerce was conducted in the developed world. At the turn of the twenty-first century, companies were looking for ways to do business directly with their customers. Whether they had goods to sell, information to impart, or entertainment... | | Strategic Mobile Design: Creating Engaging Experiences (Voices That Matter)The mobile landscape is an evolving ecosystem of constant exploration and progressive thinking. Mobile is more than just the device that we carry in our bag for phone calls and text messages with friends. It’s a device that connects users to a wealth of information and portable experiences throughout the globe—experiences such as those... | | IBM Cognos 8 PlanningBusiness planning is no longer just about defining goals, identifying critical issues, and then mapping out strategies. In today's dynamic and highly competitive business environment, companies with complex business models want their abstract strategies turned into discrete, executable plans. They want information from the field to reach decision... |
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MySpace for MusiciansMySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content. This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad. MySpace for... | | CINEMA 4D 11 WorkshopCreate stunning 3D graphics with the tutorials and techniques in this book.
Model, texture and animate with Cinema 4D 11 using the techniques and tips provided in Cinema 4D 11 Workshop. Starting with all of the basic concepts, functions, and tools - follow along to the workshop tutorials that deliver a hands-on knowledge of... | | |
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