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Search Engine Optimization: An Hour a Day
Search Engine Optimization: An Hour a Day
Influence search engine results and bring targeted traffic to your website in just an hour day with the second edition of this bestselling SEO guide, Search Engine Optimization: An Hour a Day. Drawing on years of experience as successful SEO consultants, Jennifer Grappone and Gradiva Couzin provide detailed, practical, and often...
Artificial Intelligence for Games (The Morgan Kaufmann Series in Interactive 3D Technology)
Artificial Intelligence for Games (The Morgan Kaufmann Series in Interactive 3D Technology)
"This is the first serious attempt to create a comprehensive reference for all game AI practices, terminology, and know-how. Works like this are badly needed by the maturing video games industry. Systematic yet accessible, it is a must-have for any student or professional." -Marcin Chady, Ph.D., Radical Entertainment

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Incredible iPhone Apps For Dummies
Incredible iPhone Apps For Dummies

A full-color directory of must-have iPhone and iPod touch apps!

The App Store allows you to browse and download thousands of applications that were developed with the iPhone SDK and published through Apple. The popularity of iPhone and iPod touch apps is exploding and this handy guide helps you sort through the tens of...

Machinima For Dummies (Computer/Tech)
Machinima For Dummies (Computer/Tech)

Create high-quality animations at little to no cost!

The fun and easy way® to film in a virtual world and get your movie noticed

Want to master Machinima? This friendly, hands-on guide is packed with savvy techniques for movie-making in Machinima's most popular creation...

Advertisers at Work
Advertisers at Work

“Conversations with some of the sharpest minds in advertising lead the reader gently into the heart of the business. A great read whether you’re starting out in advertising or simply want to pick up some tips from the greats.”

Mark Tungate, author of Adland: A Global History of...

Advances in Music Information Retrieval (Studies in Computational Intelligence)
Advances in Music Information Retrieval (Studies in Computational Intelligence)
Sound waves propagate through various media, and allow communication or entertainment for us, humans. Music we hear or create can be perceived in such aspects as rhythm, melody, harmony, timbre, or mood. All these elements of music can be of interest for users of music information retrieval systems. Since vast music repositories...
The Recording Engineer's Handbook
The Recording Engineer's Handbook
Working as a recording engineer presents challenges from every direction of your project. From using microphones to deciding on EQ settings, choosing outboard gear to understanding how, when and why to process your signal, the seemingly never-ending choices can be very confusing. Professional Audio's bestselling author Bobby Owsinski (The Mixing...
Mobile 3D Graphics SoC: From Algorithm to Chip
Mobile 3D Graphics SoC: From Algorithm to Chip

The first book to explain the principals behind mobile 3D hardware implementation, helping readers understand advanced algorithms, produce low-cost, low-power SoCs, or become familiar with embedded systems

As mobile broadcasting and entertainment applications evolve, there is increasing interest in 3D graphics within the...

Incredible iPad Apps For Dummies
Incredible iPad Apps For Dummies

Let me get one thing out of the way right from the get-go: I think you’re pretty darn smart for buying a For Dummies book. That says to me that you have the confidence and intelligence to know what you don’t know. The For Dummies franchise is built around the core notion that all of us feel insecure about certain topics when...

My Xbox: Xbox 360, Kinect, and Xbox LIVE
My Xbox: Xbox 360, Kinect, and Xbox LIVE

This is the quick, visual, one-stop tutorial for everyone who wants to get maximum fun and entertainment out of their Xbox 360, Xbox Live, and Kinect controller. Gaming experts Christina and Bill Loguidice cover everything Xbox has to offer, uncovering cool features and tools most users won't ever discover on their own. You learn how to...

Essential Mathematics for Games and Interactive Applications: A Programmer's Guide
Essential Mathematics for Games and Interactive Applications: A Programmer's Guide
"Even though I've worked with these systems for years, I found new ways of looking at several topics that make them easier to remember and use. For someone new to 3D programming, it is extremely usefulit gives them a solid background in pretty much every area they need to understand." Peter Lipson, Toys for Bob, Inc.

Based on
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The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion
The Psychology of Entertainment Media provides a cutting-edge look at how entertainment media affects its viewers, both in intended and unintended ways, and the psychological processes that underlie these effects. The collection represents an international, multidisciplinary investigation of an age-old process--persuasion--in a relatively...
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