Learn IT - Books tags executive

Emarketing: The Essential Guide to Digital Marketing (4th Edition)

Quirt, 2011

When we began work on the first edition of “eMarketing” back in 2007, I certainly did not anticipate that we’d be publishing a 4th edition four years later. Witnessing the growth and maturation of the digital marketing industry over the last twelve years has been incredible, but it is the last four years that...

Institutionalization of UX: A Step-by-Step Guide to a User Experience Practice (2nd Edition)

Addison Wesley, 2013

Computer hardware no longer provides a competitive edge. Software has become a broadly shared commodity. A new differentiator has emerged in information technology: user experience (UX). Executives recognize that the customer satisfaction that applications and websites provide directly impacts a company’s stock price.

...

Morphomechanics of Development

Springer, 2014

This book outlines a unified theory of embryonic development, assuming morphogenesis to be a multi-level process including self-organizing steps while also obeying general laws. It is shown how molecular mechanisms generate mechanical forces, which in the long run lead to morphological changes.

Questions such as how stress-mediated...

Winning The Interview Game: Everything You Need To Know To Land The Job

AMACOM, 2005

If you are planning to interview for a job, then you have found the
right book. You may be graduating from high school or college, transitioning
between jobs, or seeking a new job while employed. Regardless
of age, level of seniority, or area of expertise, this book will
give you a strong competitive edge over the hundreds or...

Recruiting on the Web : Smart Strategies for Finding the Perfect Candidate

McGraw-Hill, 2002

Praise For Michael Foster's company, AIRS:

"FLIPPING. PEELING. X-RAYING. Sounds like what chefs and radiologists do, right? These are also some of the ingenious tricks executive headhunters use in the age of digital resumes and electronic job searches. AIRS is one of a few firms at the forefront of the burgeoning...

Head First HTML with CSS & XHTML

O'Reilly, 2005

Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family,...

Entrepreneurial Finance: Finance and Business Strategies for the Serious Entrepreneur

McGraw-Hill, 2009

Proven methods for starting a business today . . . and turning profits well into the future

Like all entrepreneurs, you love the rush of launching a new business and the challenge of growing it bigger and bigger. But, to be successful at it, you must diligently mind the down-and-dirty finance and business details that...

End-to-End Game Development: Creating Independent Serious Games and Simulations from Start to Finish

Focal Press, 2009

In the award-winning AMC television series Mad Men, set in the early 1960s, a mysterious and massive machine shows up one day in the offices of the advertising agency Stirling Cooper. The machine is a Xerox photocopier, and the workplace is about to change forever. Previously, document duplication was done with a mimeograph, a hand-cranked...

XML: A Manager's Guide (2nd Edition)

Addison Wesley, 2002

Extensible Markup Language (XML) has revolutionized distributed computing. By providing a standard means for specifying the structure of information, XML enables sophisticated e-commerce systems and facilitates interoperable enterprise software. Knowing how to leverage XML's technical capabilities into business value has become...

$Probability For Dummies (Math & Science)$

Probability For Dummies (Math & Science)

For Dummies, 2006

Packed with practical tips and techniques for solving probability problems

Increase your chances of acing that probability exam — or winning at the casino!

Whether you're hitting the books for a probability or statistics course or hitting the tables at a casino, working out...

Guide to Energy Management

Fairmont Press, 2005

Manager's guide to the most important areas of energy cost cutting. Basic objectives of energy management are insightfully. Examines the most effective techniques and tools for achieving results. DLC: Energy conservation

Three leading experts guide you every step of the way in planning and implementing energy management strategies...

Getting Started in Six Sigma

John Wiley & Sons, 2004

Is the goal within the organization to be perfect in
every respect? Perfection is elusive, of course, but it
can and does represent an enviable goal. More importantly,
the concept of perfection helps everyone in the corporation
to develop a working model to maximize
excellent service at every level.

This is not a...

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