Learn IT - Books tags globalization

International Marketing

South-Western College, 2006

Thank you for reading our book! Practicing international marketing and writing a text on the subject have much in common. The focus is on delighting the customer; it is a lot of work; the competition is tough; and it’s fun to succeed. It is therefore with great pleasure that we present the eighth edition of International...

Coding Places: Software Practice in a South American City (Acting with Technology)

MIT Press, 2012

Software development would seem to be a quintessential example of today's Internet-enabled "knowledge work"--a global profession not bound by the constraints of geography. In Coding Places, Yuri Takhteyev looks at the work of software developers who inhabit two contexts: a geographical area--in this case, greater Rio de...

Bats (Chiroptera) as Vectors of Diseases and Parasites: Facts and Myths (Parasitology Research Monographs)

Springer, 2013

This book gathers contributions by 16 international authors on the phenomenon “bats,” shedding some light on their morphology, the feeding behaviors (insects, fruits, blood) of different groups, their potential and confirmed transmissions of agents of diseases, their endo- and ectoparasites, as well as countless myths surrounding...

PhoneGap 2.x Mobile Application Development Hotshot

Packt Publishing, 2013

Do you want to create mobile apps that run on multiple mobile platforms? With PhoneGap (Apache Cordova), you can put your existing development skills and HTML, CSS, and JavaScript knowledge to great use by creating mobile apps for cross-platform devices.

"PhoneGap 2.x Mobile Application Development Hotshot" covers the...

The Lean Mindset: Ask the Right Questions

Addison Wesley, 2013

What company doesn’t want energized workers, delighted customers, genuine efficiency, and breakthrough innovation? The Lean Mindset shows how lean companies really work–and how a lean mindset is the key to creating stunning products and delivering amazing services.

Through...

The Handbook of Global Media Research

John Wiley & Sons, 2012

Bringing together the perspectives of more than 40 internationally acclaimed authors, The Handbook of Global Media Research explores competing methodologies in the dynamic field of transnational media and communications, providing valuable insight into research practice in a globalized media landscape.

Provides a...

Getting Started with Oracle SOA B2B Integration: A Hands-On Tutorial

Packt Publishing, 2013

Enterprises engaging in B2B communications with their trading partners are facing increased pressure to increase automation and reduce costs. Increased compliance requirements and globalization of economies is fueling B2B adoption in every industry. Gateway solutions in Oracle SOA B2B enable these enterprises to connect easily with external...

Basics Marketing 01: Consumer Behaviour

Fairchild Books, 2009

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on...

Principles of Accounting

South-Western College, 2007

This revision of Principles of Accounting is the most significant in the book’s long history. The substantial changes we have made meet the needs of today’s students, who not only face a business world increasingly complicated by ethical issues, globalization, and technology, but who also have more demands on their...

Travel Medicine: Tales Behind the Science (Advances in Tourism Research)

Routledge, 2007

Travel to exotic places is fascinating, and equally so are infections and other dangers of exotic travel. Moreover, one need not be traveling to suffer these maladies; sometimes they travel to you. The enormous global mobility demands a public health response. The result is the concept of ‘travel medicine’ as a separate...

Business Without Borders: A Strategic Guide to Global Marketing

John Wiley & Sons, 2002

Praise for Business Without Borders

"Don DePalma has provided us with the most comprehensive guide for corporations to compete in the era of globalization. Business Without Borders is an outstanding contribution to managing in the global era, with practical information on the skills and knowledge needed to become an effective...

Thinking Objects: Contemporary Approaches to Product Design

Fairchild Books, 2009

Thinking Objects: Contemporary Approaches to Product Design explores the many approaches designers take to their work, deconstructing the design process. How do objects “communicate” to us? This book reveals how designers can learn to read the signals an object sends, interpret meaning, and discover historical context, and...

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