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Final Cut Pro X Cookbook
Final Cut Pro X Cookbook
As technology becomes more and more accessible and easier to use, we are expected to do more in less time than ever before. Video editors are now expected to be able to not only edit, but create motion graphics, fix sound issues, enhance image quality and color, and more. And many workers in the PR and marketing world are finding...
Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
Aston University 'Branding' Bundle: Creating Powerful Brands, Fourth Edition
As we look forward with confidence that this new edition significantly benefits students and managers, we look back to how this book became a well established core text in many business schools internationally and amongst a lot of managers. It seems not that long ago when we embarked on this project, yet as our publisher...
Database Design and Relational Theory: Normal Forms and All That Jazz
Database Design and Relational Theory: Normal Forms and All That Jazz
This book began life as a comparatively short chapter in a book called Database in Depth: Relational Theory for Practitioners (O’Reilly, 2005). That book was superseded by SQL and Relational Theory: How to Write Accurate SQL Code (O’Reilly, 2009), where the design material, since it was somewhat tangential to...
Fiber Optic Sensors, Second Edition (Optical Science and Engineering)
Fiber Optic Sensors, Second Edition (Optical Science and Engineering)
In recent years, fiber optic sensors have developed from the laboratory research and development stage to practical applications. The market for fiber optic sensor technology may be divided into two broad categories of sensors: intrinsic and extrinsic. Intrinsic sensors are used in medicine, defense, and aerospace applications,...
Sales Therapy: Effective Selling for the Small Business Owner
Sales Therapy: Effective Selling for the Small Business Owner

If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count.

Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So...

The Talent Code: Greatness Isn't Born. It's Grown. Here's How.
The Talent Code: Greatness Isn't Born. It's Grown. Here's How.

What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others.

Whether you’re coaching
...

vSphere High Performance Cookbook
vSphere High Performance Cookbook

VMware vSphere is the key virtualization technology in today’s market. vSphere is a complex tool and incorrect design and deployment can create performance-related problems. vSphere High Performance Cookbook is focused on solving those problems as well as providing best practices and performance-enhancing techniques.

vSphere...

iPhone and iPad Apps for Absolute Beginners
iPhone and iPad Apps for Absolute Beginners

This update of an Apress bestseller walks you through creating your first app, with plain English and practical examples using the latest iOS 7 software development platform and more. It cuts through the fog of jargon and misinformation that surrounds iPhone and iPad app development, and gives you simple, step-by-step instructions to get you...

Circuit Complexity and Neural Networks (Foundations of Computing)
Circuit Complexity and Neural Networks (Foundations of Computing)

Neural networks usually work adequately on small problems but can run into trouble when they are scaled up to problems involving large amounts of input data. Circuit Complexity and Neural Networks addresses the important question of how well neural networks scale - that is, how fast the computation time and number of neurons grow as the...

Instant LinkedIn Customization How-to
Instant LinkedIn Customization How-to

LinkedIn is a great social media platform which helps you connect with people online professionally. The website is very user friendly and this book itself covers the most important tools for job seekers and professionals as a whole with guaranteed results. Once you learn the basics from this book, you can master and explore the areas you...

Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business
Y-Size Your Business: How Gen Y Employees Can Save You Money and Grow Your Business

In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...

iPhone and iPad Apps for Absolute Beginners
iPhone and iPad Apps for Absolute Beginners

So how do you build an application for the iPhone and iPad? Don’t you need to spend years learning complicated programming languages? What about Objective-C and Cocoa touch? The answer is that you don’t need to know any of those things! Anybody can start building simple apps for the iPhone and iPad, and this book will show you...

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