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Microsoft Windows XP Registry GuideThe registry is the heart and soul of Microsoft Windows XP. In my other registry books, I said the same thing about the registry in every version of Windows since Microsoft Windows 95, and by the time you're finished reading this book, I hope you'll agree. The registry contains the configuration data that makes the operating system work. The... | | Marketing UnwrappedNobody in business can have escaped the shift towards customer focus. Today's marketer must be the people's champion. Yet to be taken seriously at board level marketing must also be accountable. Alongside inspiration and ideas must come rigour and results. Combining these elements requires integration with, and understanding of, other departments,... | | Greed, Lust and Gender: A History of Economic Ideas
When does the pursuit of self-interest go too far, lapsing into morally unacceptable behaviour? Until the unprecedented events of the recent global financial crisis economists often seemed unconcerned with this question, even suggesting that "greed is good." A closer look, however, suggests that greed and lust are generally... |
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How Cool Brands Stay Hot: Branding to Generation Y
Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay... | | Probability (Graduate Studies in Mathematics)
This is a textbook for a one-semester graduate course in measure-theoretic probability theory, but with ample material to cover an ordinary year-long course at a more leisurely pace. Khoshnevisan's approach is to develop the ideas that are absolutely central to modern probability theory, and to showcase them by presenting their various... | | Mesos in Action
Summary
Mesos in Action introduces readers to the Apache Mesos cluster manager and the concept of application-centric infrastructure. Filled with helpful figures and hands-on instructions, this book guides you from your first steps creating a highly-available Mesos cluster through deploying applications in... |
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