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Creativity in Public Relations (PR in Practice)
Creative input is inevitably required of the PR practitioner, and yet many PR practitioners lack a real understanding of the creative process. Creativity in Public Relations addresses this situation. It guides the reader through a range of techniques and tips for generating creative ideas, as described by the "five I's" ... | | Mathematica® in Action: Problem Solving Through Visualization and Computation
In this third edition of Mathematica in Action, award-winning author Stan Wagon guides beginner and veteran users alike through Mathematica's powerful tools for mathematical exploration. The transition to Mathematica 7 is made smooth with plenty of examples and case studies that utilize Mathematica's newest tools, such as... | | Textbook of Receptor Pharmacology, Second Edition
The bestselling first edition of Textbook of Receptor Pharmacology originated from a renowned course in receptor pharmacology taught at the University College of London for the past three decades. Its innovative format united four major approaches to the study of receptors: molecular biology, quantitative functional studies of agonists and... |
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| | Introducing ZBrushLearn to sculpt detailed, lush, organic models with the hottest tool on the 3D market - ZBrush - and this step-by-step guide. Introducing ZBrush is the ideal initiation to this revolutionary software. Starting with the basics, it builds from the ground up, combining straightforward text with practical examples that make it fun to learn... | | Linear and Nonlinear Optimization, Second EditionThis book provides an introduction to the applications, theory, and algorithms of linear and nonlinear optimization. The emphasis is on practical aspects—modern algorithms, as well as the influence of theory on the interpretation of solutions or on the design of software. Two important goals of this book are to present linear and nonlinear... |
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