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 |  |  |  |  New MarketingThe New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by technological development and the associated 'information revolution'. Built around the leading concept of a value exchange with customers, it provides essential... |
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 Professional Android 2 Application Development (Wrox Programmer to Programmer)
Build unique mobile applications with the latest Android SDK
Written by an Android authority, this up-to-date resource shows you how to leverage the features of Android 2 to enhance existing products or create innovative new ones. Serving as a hands-on guide to building mobile apps using Android, the book walks you through a series... |  |  Simply Scheme: Introducing Computer ScienceAn introductory-level text for students who are not majoring in computer science as well as for computer science majors with no prior programming experience, Simply Scheme teaches computer science from a functional/symbolic point of view. It provides a solid platform from which students can go on to study the seminal work Structure and... |  |  Network Programming in Windows NTSinha explains the use of Windows and Windows NT inter-process communication methods to build applications which can communicate with their counterparts over the network. This book explores the challenges that developers face when they are developing network-aware or client/server programs within the Windows and Windows NT operating systems. ... |
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 A Philosophy of Cinematic ArtA Philosophy of Cinematic Art is a systematic study of cinema as an art form, showing how the medium conditions fundamental features of cinematic artworks. It discusses the status of cinema as an art form, whether there is a language of film, realism in cinema, cinematic authorship, intentionalist and constructivist theories of interpretation,... |  |  Beginning PHP 5.3 (Wrox Programmer to Programmer)Welcome to Beginning PHP 5.3 ! This book teaches you how to build interactive Web sites and applications using PHP, one of the most popular Web programming languages in use today. Using PHP you can create anything from a simple form - to - email script all the way up to a Web forum application, a blogging platform, a content management system,... |  |  Reinvention: How to Make the Rest of Your Life the Best of Your Life
If you knew you couldn't fail, what is the greatest thing you would dare to dream? Is the job you now have the one you've always wanted? Do you work with the kind of people you'd like to work with? As personal success expert Brian Tracy can attest, it's not until you deal with the dissatisfactions of the present that you can... |
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