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iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding
iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding

Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench...

Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations (Marketing and Communication in Higher Education)
Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations (Marketing and Communication in Higher Education)

This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and...

Encyclopedia of Database Systems
Encyclopedia of Database Systems

The multi-volume Encyclopedia of Database Systems provides easy access to relevant information on all aspects of very large databases, data management, and database systems. Over 1,400 illustrated essays and definitional entries, organized alphabetically, present basic terminology, concepts, methods and data processing...

Animation Writing and Development, : From Script Development to Pitch (Focal Press Visual Effects and Animation)
Animation Writing and Development, : From Script Development to Pitch (Focal Press Visual Effects and Animation)
"The real value of this tome lies in its concise technical approach, offering newcomers various route-maps through the storytelling maze." - Imagine magazine

Become a successful Animation Writer!

The art. The craft. The business. Animation Writing and Development takes students and
...
Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the...
Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems (Excel for Statistics)
Excel 2016 for Marketing Statistics: A Guide to Solving Practical Problems (Excel for Statistics)

This is the first book to show the capabilities of Microsoft Excel in teaching marketing statistics effectively. It is a step-by-step exercise-driven guide for students and practitioners who need to master Excel to solve practical marketing problems. If understanding statistics isn’t your strongest suit, you are not especially...

Learning Einstein Analytics: Unlock critical insights with Salesforce  Einstein Analytics
Learning Einstein Analytics: Unlock critical insights with Salesforce Einstein Analytics

Learn to confidently setup and create app, lenses, dashboards using Salesforce Einstein Analytics.

Key Features

  • Explore Einstein analytics on desktop as well as mobile platforms
  • Turn data into smarter sales with Einstein Analytics for Sales
  • Visualize your data with...
Python Automation Cookbook: Explore the world of automation using Python recipes that will enhance your skills
Python Automation Cookbook: Explore the world of automation using Python recipes that will enhance your skills

Step-by-step instructions which take you through each program to automate monotonous tasks with Python 3.7

Key Features

  • Automate integral business processes such as report generation, email marketing, and lead generation
  • Build your first web application that scrapes data...
Pro Excel Financial Modeling: Building Models for Technology Startups
Pro Excel Financial Modeling: Building Models for Technology Startups
Learn the business thinking behind financial modeling and execute what you know effectively using Microsoft Excel. Many believe that sales and profitability projections shown in financial models are the keys to success in attracting investors. The truth is that investors will come up with their own projections. The investor wants to understand the...
Microservices: Flexible Software Architecture
Microservices: Flexible Software Architecture

The Most Complete, Practical, and Actionable Guide to Microservices

 

Going beyond mere theory and marketing hype, Eberhard Wolff presents all the knowledge you need to capture the full benefits of this emerging paradigm. He illuminates...

Visual Studio 2005 All-In-One Desk Reference For Dummies (Computer/Tech)
Visual Studio 2005 All-In-One Desk Reference For Dummies (Computer/Tech)
If you're like me, you were probably a little perplexed by the announcement of the new Visual Studio and .NET platforms. My immediate reaction was, "Oh, no-not another set of tools to learn." Don't get me wrong. I embraced Visual Studio .NET and, like most of you, I looked forward to the stability of Visual Studio 2003 and version 1.1 of...
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media
Practical applications for using social media to boost your business

Even today’s most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem
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