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Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy
Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy
As I mentioned, an old saying informs us, “It’s not what happens to you; it’s how you handle it.” Nowhere is that truer than during a business crisis, slump, or downturn.

Of the 15 fool-proof business strategies presented in this book, none are more important than the personal strategies presented in Part I. The
...
An Introduction to Statistical Learning: with Applications in R (Springer Texts in Statistics)
An Introduction to Statistical Learning: with Applications in R (Springer Texts in Statistics)

An Introduction to Statistical Learning provides an accessible overview of the field of statistical learning, an essential toolset for making sense of the vast and complex data sets that have emerged in fields ranging from biology to finance to marketing to astrophysics in the past twenty years. This book presents some of the most...

Wireshark® 101: Essential Skills for Network Analysis
Wireshark® 101: Essential Skills for Network Analysis

This book is written for beginner analysts and includes 46 step-by-step labs to walk you through many of the essential skills contained herein. This book provides an ideal starting point whether you are interested in analyzing traffic to learn how an application works, you need to troubleshoot slow network performance, or determine whether a...

Pivot Table Data Crunching (Business Solutions)
Pivot Table Data Crunching (Business Solutions)
Become a savvy Microsoft Excel user. Pivot tables are a great feature in Excel that help you organize and analyze data, but not many Excel users know how to use pivot tables. Pivot Table Data Crunching offers a comprehensive review of all the functionalities of Pivot Tables from author ...
Beginning Excel Services (Programmer to Programmer)
Beginning Excel Services (Programmer to Programmer)
Given the prominent role Excel plays in today's companies, the need for users to better manage, distribute, and incorporate spreadsheets in larger applications is greater than ever. Written by Microsoft's lead developers of Excel Services, this book shares their insights into the benefits and usage of Excel's new server technology so that you can...
Investing in Emerging Markets: The Rules of the Game
Investing in Emerging Markets: The Rules of the Game

You see it in every business paper or magazine. You hear it on every financial talk show. You are deluged with “facts” presented as certainty: China will be the number one economy. The BRIC countries (Brazil, Russia, India, China) will continue to outstrip the developed world in growth for decades to come. Emerging markets are...

The Personal MBA: Master the Art of Business
The Personal MBA: Master the Art of Business

Getting an MBA is an expensive choice-one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get...

Scala Machine Learning Projects: Build real-world machine learning and deep learning projects with Scala
Scala Machine Learning Projects: Build real-world machine learning and deep learning projects with Scala

Powerful smart applications using deep learning algorithms to dominate numerical computing, deep learning, and functional programming.

Key Features

  • Explore machine learning techniques with prominent open source Scala libraries such as Spark ML, H2O, MXNet, Zeppelin, and DeepLearning4j
  • ...
Professional MFC With Visual C++ 5
Professional MFC With Visual C++ 5
This book focuses on the use of the Microsoft Foundation Classes to develop software. Of course, 'software' is a very broad term - some readers are doubtless interested in writing low-level technical applications that might not even have a user interface, while others will be interested in coding form-oriented applications that do little more the...
Retailing
Retailing

Full color, completely current, and packed with practical applications, the sixth edition of the market-leading RETAILING delivers the inside track to the fast-moving retail industry. RETAILING is written by one of the most seasoned author teams in the market. Professor Dunne has more than 40 years of university teaching experience, nine...

Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
The field of marketing communications is ever-changing. Brand managers continually attempt to gain advantage over competitors and endeavor to achieve larger market shares and profits for the brands they manage. Marketing communications, or marcom, is just one element of the marketing mix, but advertising, promotions,...
Microservices: Flexible Software Architecture
Microservices: Flexible Software Architecture

The Most Complete, Practical, and Actionable Guide to Microservices

 

Going beyond mere theory and marketing hype, Eberhard Wolff presents all the knowledge you need to capture the full benefits of this emerging paradigm. He illuminates...

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