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Machine Learning for Business: Using Amazon SageMaker and Jupyter
Machine Learning for Business: Using Amazon SageMaker and Jupyter
Summary
  • Imagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen
  • Think about the benefits of forecasting tedious business processes and back-office tasks
  • Envision quickly gauging customer...
Consumer Behavior over the Life Course: Research Frontiers and New Directions
Consumer Behavior over the Life Course: Research Frontiers and New Directions

This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course...

iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding
iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding

Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench...

iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)
iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps (2nd Edition) (Que Biz-Tech)

Over the past three years, I have witnessed something

remarkable as iPhone and iPad developers have created and posted apps to Apple’s App Store at a breathtaking pace. The App Store has swelled to more than 400,000 apps and still shows no signs of abating. The gold rush to sell iPhone and
...
Wireshark® 101: Essential Skills for Network Analysis
Wireshark® 101: Essential Skills for Network Analysis

This book is written for beginner analysts and includes 46 step-by-step labs to walk you through many of the essential skills contained herein. This book provides an ideal starting point whether you are interested in analyzing traffic to learn how an application works, you need to troubleshoot slow network performance, or determine whether a...

Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
Research Methodology in Marketing: Theory Development, Empirical Approaches and Philosophy of Science Considerations
This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing...
The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out
The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) from the Inside Out

In The Attractor Factor, Joe Vitale combines principles of spiritual self-discovery with proven marketing concepts to show how anyone can live a happy life in and outside of business. He shares his own quest for wealth and success while leading you through the five simple steps that will make all your aspirations, professional and...

Designing Solutions With Com+ Technologies
Designing Solutions With Com+ Technologies

If you were hoping the recent announcements about the Microsoft .NET Framework would prevent you from having to learn the COM+ programming development model, you will be disappointed.

COM+ has gone through many evolutions since the introduction of OLE technology in the early releases of Microsoft Windows. The alphabet soup of OLE,...

Bioactive Molecules in Food (Reference Series in Phytochemistry)
Bioactive Molecules in Food (Reference Series in Phytochemistry)

This reference work provides comprehensive information about the bioactive molecules presented in our daily food and their effect on the physical and mental state of our body. Although the concept of functional food is new, the consumption of selected food to attain a specific effect existed already in ancient civilizations, namely...

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers
Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers

Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and
...

Bootstrap Site Blueprints
Bootstrap Site Blueprints

Design mobilefirst responsive websites with Bootstrap 3

About This Book

  • Learn the inner workings of Bootstrap 3 and create web applications with ease
  • Quickly customize your designs working directly with Bootstrap's LESS files
  • Leverage Bootstrap's excellent...
Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions
Financial Ratios for Executives: How to Assess Company Strength, Fix Problems, and Make Better Decisions

Financial Ratios for Executives is written specifically with today’s global executive in mind. It makes financial ratios easy to understand and use effectively. This short book will prove invaluable to both financial and non-financial executives looking for easy, intuitive methods to assess corporate health and assist in...

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