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Social Commerce: Consumer Behaviour in Online Environments
Social Commerce: Consumer Behaviour in Online Environments

This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create...

iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding
iPhone App Design for Entrepreneurs: Find Success on the App Store without Coding

Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench...

Data Scientists at Work
Data Scientists at Work

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the...
Architects of Intelligence: The truth about AI from the people building it
Architects of Intelligence: The truth about AI from the people building it

Financial Times Best Books of the Year 2018

TechRepublic Top Books Every Techie Should Read

Book Description

How will AI evolve and what major innovations are on the horizon? What will its impact be on the job market, economy, and society? What is the path toward human-level...

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising
Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing?currently utilized with great success on Instagram and YouTube?is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on...

Bottlenecks: Aligning UX Design with User Psychology
Bottlenecks: Aligning UX Design with User Psychology

Learn the psychological constrictions of attention, perception, memory, disposition, motivation, and social influence that determine whether customers will be receptive to your digital innovations.

Bottlenecks: Aligning UX Design with User Psychology fills a need for entrepreneurs, designers, and marketing...

Practical Machine Learning with Python: A Problem-Solver's Guide to Building Real-World Intelligent Systems
Practical Machine Learning with Python: A Problem-Solver's Guide to Building Real-World Intelligent Systems

Master the essential skills needed to recognize and solve complex problems with machine learning and deep learning. Using real-world examples that leverage the popular Python machine learning ecosystem, this book is your perfect companion for learning the art and science of machine learning to become a successful practitioner....

Calculated Risks: How to Know When Numbers Deceive You
Calculated Risks: How to Know When Numbers Deceive You
At the beginning of the twentieth century, H. G. Wells predicted that statistical thinking would be as necessary for citizenship in a technological world as the ability to read and write. But in the twenty-first century, we are often overwhelmed by a baffling array of percentages and probabilities as we try to navigate in a world dominated...
Designing and Engineering Time: The Psychology of Time Perception in Software
Designing and Engineering Time: The Psychology of Time Perception in Software
This book was written with several practitioners and professionals in mind. The first group is the software engineers. Not everyone has had the opportunity (or wants) to take classes in human-computer interaction, usability, or user interface design, and not every company can afford to hire usability professionals to assist with optimizing the user...
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work
One Simple Idea: Turn Your Dreams into a Licensing Goldmine While Letting Others Do the Work

Turn your one simple idea into millions―without lifting a finger!

“Ever heard of Teddy Ruxpin or Lazer Tag? Both have Stephen Key’s mark on them. He is the Yoda or ‘renting’ ideas for serious passive income. From how-to to war stories, this is a great book.”
―Tim Ferriss, author
...

Financial Engineering Principles : A Unified Theory for Financial Product Analysis and Valuation
Financial Engineering Principles : A Unified Theory for Financial Product Analysis and Valuation
"Quite simply, he’s done it again. Building upon his previous writings from the fixed income markets, Beaumont has successfully applied his practical hands-on style to bring us a fresh cross-market perspective of bonds, equities, and currencies. Financial Engineering Principles now occupies that portion of my bookshelf reserved for texts...
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