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Understanding the Role of Business Analytics
Understanding the Role of Business Analytics

This book encompasses empirical evidences to understand the application of data analytical techniques in emerging contexts. Varied studies relating to manufacturing and services sectors including healthcare, banking, information technology, power, education sector etc. stresses upon the systematic approach followed in...

Aligning Business Strategies and Analytics: Bridging Between Theory and Practice (Advances in Analytics and Data Science, 1)
Aligning Business Strategies and Analytics: Bridging Between Theory and Practice (Advances in Analytics and Data Science, 1)
This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business....
Predictive Analytics For Dummies
Predictive Analytics For Dummies

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps predict probabilities and trends. Predictive Analytics For Dummies explores the power of predictive analytics and how you can use it to make valuable predictions for your business, or in...

Voice over IP Fundamentals (2nd Edition)
Voice over IP Fundamentals (2nd Edition)

A systematic approach to understanding the basics of Voice over IP

* Understand the basics of PSTN services and IP signaling protocols, including SS7
* Learn how VoIP can run the same applications as the existing telephony system, but in a more cost-efficient and scalable manner
* Delve into such VoIP topics as jitter,
...

Business Vocabulary in Use
Business Vocabulary in Use

Business Vocabulary in Use is a new addition to the best-selling English Vocabulary in Use range. Primarily designed as a self-study reference and practice book, it can also be used for classroom work.

The book covers a huge range of business topics including: jobs; people and organisations; production;...

Google Analytics
Google Analytics

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to...

The Brand Strategy Canvas: A One-Page Guide for Startups
The Brand Strategy Canvas: A One-Page Guide for Startups

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.

The Brand Strategy Canvas has...

Engineering Your Future: The Professional Practice of Engineering
Engineering Your Future: The Professional Practice of Engineering

This updated textbook provides a resource on the non-technical aspects of professional practice for both engineering students and young technical professionals. Coverage supports the Accreditation Board for Engineering and Technology (ABET)'s Engineering Criteria 2000, as well as ASCE's current BoK and ASME and AIChE's BoKs. The...

Introduction to Google Analytics: A Guide for Absolute Beginners
Introduction to Google Analytics: A Guide for Absolute Beginners

Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the...

Bayesian Methods for Hackers: Probabilistic Programming and Bayesian Inference (Addison-Wesley Data & Analytics)
Bayesian Methods for Hackers: Probabilistic Programming and Bayesian Inference (Addison-Wesley Data & Analytics)

Master Bayesian Inference through Practical Examples and Computation–Without Advanced Mathematical Analysis

 

Bayesian methods of inference are deeply natural and extremely powerful. However, most discussions of Bayesian inference rely...

Learning the vi and Vim Editors
Learning the vi and Vim Editors
There's nothing that hard-core Unix and Linux users are more fanatical about than their text editor. Editors are the subject of adoration and worship, or of scorn and ridicule, depending upon whether the topic of discussion is your editor or someone else's. vi has been the standard editor for close to 30 years. Popular on Unix and Linux, it has a...
Machine Learning for Business: Using Amazon SageMaker and Jupyter
Machine Learning for Business: Using Amazon SageMaker and Jupyter
Summary
  • Imagine predicting which customers are thinking about switching to a competitor or flagging potential process failures before they happen
  • Think about the benefits of forecasting tedious business processes and back-office tasks
  • Envision quickly gauging customer...
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