Learn IT - Books tags marketing

XHTML Essentials

John Wiley & Sons, 2001

With Web access becoming available through TV, handheld devices, and even phones, developers need to create sites that can be viewed from different environments, not just from the desktop. Introducing XHTML, the next generation HTML, this practical guide jumpstarts Web developers on the technology that ensures that their Web pages stay true-to-form...

Animation Writing and Development, : From Script Development to Pitch (Focal Press Visual Effects and Animation)

Focal Press, 2005

"The real value of this tome lies in its concise technical approach, offering newcomers various route-maps through the storytelling maze." - Imagine magazine

Become a successful Animation Writer!

The art. The craft. The business. Animation Writing and Development takes students and...

The Social Media Marketing Book

O'Reilly, 2009

Something strange is happening. Your advertising doesn’t work anymore, at least not like it used to. You used to be able to buy some TV time or put an ad in a newspaper, but nowadays everyone has TiVo or a DVR and gets their news online. The conversations that took place under industrial broadcast media about your products happened in small...

The Street Smart MBA: 10 Proven Strategies for Driving Business Success

Apress, 2012

Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. "Sounds great,"...

The Idea Accelerator: How to Solve Problems Faster Using Speed Thinking

Allen & Unwin, 2011

A toolkit of 60 practical ways by which the reader can think faster to reach earlier decisions, without neglecting a conscious, deliberate, and reflective approach

Creating new ideas and growth opportunities is the lifeblood of any organization, but time to come up with new...

Mostly Codeless Game Development: New School Game Engines

Apress, 2017

Get a head start in your game development career with this all-genre guide for absolute beginners. Whether you're into action games, role-playing games, or interactive fiction, we've got you covered. Mostly Codeless Game Development empowers new developers with little or no previous...

Web 2.0 Architectures: What entrepreneurs and information architects need to know

O'Reilly, 2009

Web 2.0 is more pervasive than ever, with business analysts and technologists struggling to comprehend the opportunity it represents. But what exactly is Web 2.0 -- a marketing term or technical reality? This fascinating book finally puts substance behind the phenomenon by identifying the core patterns of Web 2.0, and by introducing an...

Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy

John Wiley & Sons, 2002

As I mentioned, an old saying informs us, “It’s not what happens to you; it’s how you handle it.” Nowhere is that truer than during a business crisis, slump, or downturn.

Of the 15 fool-proof business strategies presented in this book, none are more important than the personal strategies presented in Part I. The...

Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding

Apress, 2014

Why should you, a competent software developer or programmer, care about your own brand? After all, it’s not like you're an actor or musician.

In fact, as Success in Programming: How to Gain Recognition, Power, and Influence Through Personal Branding demonstrates in...

Putting Your Small Business on the Web

Peachpit Press, 2000

Targeted for small business owners interested in how the Web can extend their business reach and profitability, this book explains how to create an online presence for an existing small business. Many business owners want to become part of the e-commerce revolution, but have unrealistic expectations that a Web site will instantly perform...

Beginning Spatial with SQL Server 2008

Apress, 2009

Microsoft SQL Server 2008 introduces new geography and geometry spatial datatypes that enable the storage of structured data describing the shape and position of objects in space. This is an interesting and exciting new feature, with many potentially useful applications.

Beginning Spatial with SQL Server 2008 covers everything you need...

Java ME on Symbian OS: Inside the Smartphone Model (Symbian Press)

John Wiley & Sons, 2009

In Java ME on Symbian OS, the authors expose the opportunities for application developers wishing to use Java ME on Symbian OS.

Written by a team of experts from Symbian, Nokia and Sun Microsystems Java ME on Symbian OS reveals what can be found “under-the-hood” of the world’s leading smartphone...

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