If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros...

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

RegEx is supported in all major development environments (for use in editing and working with code) and will thus appeal to anyone using these tools. In addition, every JavaScript developer should be using RegEx, but most don't as it has never been taught to them properly before. Developers using ASP, C#, ColdFusion, Java JSP, PHP, Perl,...

Salesforce.com For Dummies, 4th Edition, is for users of Salesforce, including those users who have the Unlimited, Enterprise, Professional, Group, Contact Manager, or Personal edition. It’s for Salesforce users who want to quickly know how to use this browser-based application for sales and customer service, all running “in the...

Content. It’s become a very powerful word in the Internet age, empowering people everywhere to have a voice. Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and others. Without content, the web would...