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UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
UX Fundamentals for Non-UX Professionals: User Experience Principles for Managers, Writers, Designers, and Developers
What can a WWII-era tank teach us about design? What does a small, blue flower tell us about audiences? What do drunk, French marathon-runners show us about software? In 40+ chapters and stories, you will learn the ways in which UX has influenced history and vice versa, and how it continues to change our daily lives. ...
Total E-Mail Marketing
Total E-Mail Marketing
Effective e-mail marketing is not just about great creative. E-mail marketing is becoming an
essential, integral part of e-marketing and indeed marketing. So, in writing this book I wanted
to create a comprehensive guide that not only covers how to create great campaigns and creative,
but also describes a strategic approach to
...
Scala Machine Learning Projects: Build real-world machine learning and deep learning projects with Scala
Scala Machine Learning Projects: Build real-world machine learning and deep learning projects with Scala

Powerful smart applications using deep learning algorithms to dominate numerical computing, deep learning, and functional programming.

Key Features

  • Explore machine learning techniques with prominent open source Scala libraries such as Spark ML, H2O, MXNet, Zeppelin, and DeepLearning4j
  • ...
Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager
Product Management Essentials: Tools and Techniques for Becoming an Effective Technical Product Manager
Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards...
Pay Per Click Search Engine Marketing For Dummies (Computer/Tech)
Pay Per Click Search Engine Marketing For Dummies (Computer/Tech)
Plan and launch your PPC campaign and keep track of its progress

If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros...

101 Ways to Promote Your Web Site (101 Ways series)
101 Ways to Promote Your Web Site (101 Ways series)

With hundreds of proven tips, tools, and techniques, this freshly updated edition explains how to make the most of the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing for online success. Entrepreneurs, corporate marketing managers, small business owners,...

Contemporary Marketing
Contemporary Marketing

CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most...

Sams Teach Yourself Regular Expressions in 10 Minutes
Sams Teach Yourself Regular Expressions in 10 Minutes

RegEx is supported in all major development environments (for use in editing and working with code) and will thus appeal to anyone using these tools. In addition, every JavaScript developer should be using RegEx, but most don't as it has never been taught to them properly before. Developers using ASP, C#, ColdFusion, Java JSP, PHP, Perl,...

Salesforce.com For Dummies
Salesforce.com For Dummies

Salesforce.com For Dummies, 4th Edition, is for users of Salesforce, including those users who have the Unlimited, Enterprise, Professional, Group, Contact Manager, or Personal edition. It’s for Salesforce users who want to quickly know how to use this browser-based application for sales and customer service, all running “in the...

Content is Currency: Developing Powerful Content for Web and Mobile
Content is Currency: Developing Powerful Content for Web and Mobile

Content. It’s become a very powerful word in the Internet age, empowering people everywhere to have a voice. Through words, video, audio, and all its other forms, content tells the story of your product or service and propels your brand into the hearts and minds of your prospects, customers, and others. Without content, the web would...

Advertising 2.0: Social Media Marketing in a Web 2.0 World
Advertising 2.0: Social Media Marketing in a Web 2.0 World
Every day, print and online trade magazines and news sources tout developments in online advertising, branding, and marketing. Seismic shifts in the industry—like major advertisers setting up shop in Second Life and other alternate realities—have forced marketers and advertisers, ready or not, to employ new advertising models. But the...
Shipping Greatness: Practical lessons on building and launching outstanding software, learned on the job at Google and Amazon
Shipping Greatness: Practical lessons on building and launching outstanding software, learned on the job at Google and Amazon

Need a shortcut to a degree in shipping great software? Successful team leaders must have an extremely broad skill set to find the right product, work through a complex and ever-changing development process, and do it all incredibly quickly. In this guide, Chris Vander Mey provides a simplified, no-BS approach to the entire software...

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