As an industry, interactive is different. The work entails elements of software development, marketing, and advertising, yet it’s neither purely technical nor traditional “agency” work. Delivery methods are different, and because the industry is relatively new, the gap in understanding between the clients buying the work and...
Capture customers and sales with social media commerce
Social media commerce is a booming industry. By using social networks in the context of e-commerce transactions, brands large and small are making their products more available and more convenient for customers. This one-of-a-kind guide introduces you to social media...
Over the last seven years, Internet Security Systems' (ISS) elite X-Force has discovered more high-risk vulnerabilities than all other research groups and vendors combined, including the vulnerability that led to the recent, widespread Zotob worm. For the first time ever, follow the X-Force team as they analyze potential vulnerabilities and...
Up-to-date, comprehensive coverage of the Oracle database and business intelligence tools
Written by a team of Oracle insiders, this authoritative book provides you with the most current coverage of the Oracle data warehousing platform as well as the full suite of business intelligence tools. You'll learn how to...
An updated and expanded Second Edition of the popular guide to social media for the business community
Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to...
Plan, Manage, and Architect Multiple Web Sites for Maximum Efficiency and Business Value
For many companies, one Web site is no longer enough. Business strategy requires multiple Web sites, each with carefully targeted audiences and marketing...
The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!
There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively....
Make an app from start to finish on your own or with a dedicated team. This book is your all-in-one, go-to resource for designing, building, and marketing, a trending app that others flock to buy. Use detailed analysis to decide what designs you should choose and whether you should learn to code or hire someone else to do the trench...
Social marketing has become an indispensable tool for all types of organizations worldwide. This book presents high-quality cases on the development, implementation, and analysis of different social marketing campaigns that have been created by non-governmental organizations, public administrations, and even businesses. The respective...
Improve profitability and operations in your company by leveraging BusinessObjects with help from this comprehensive guidebook. Divided into three digestible sections, Business Objects: The Complete Reference will help you get fully acquainted with this sophisticated tool set, design and build a user-friendly interface, then reap...
