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Consumer Behaviour and Analytics
Consumer Behaviour and Analytics

Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new terrain. It demonstrates how we can use data-driven insight and merge this with...

Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations (Marketing and Communication in Higher Education)
Rating Professors Online: How Culture, Technology, and Consumer Expectations Shape Modern Student Evaluations (Marketing and Communication in Higher Education)

This book explores the emerging trends and patterns in online student evaluations of teaching and how online reviews have transformed the teacher-student relationship as developments in technology have altered consumer behaviors. While consumers at large rely more and more on web-based platforms to purchase commercial products and...

Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
Innovation, Technology, and Market Ecosystems: Managing Industrial Growth in Emerging Markets
This edited book brings together international insights for raising rich discussion on industrial growth in the twenty-first century with a focus on the Industry 4.0 drive in the global marketplace, which is driven by innovations, technology, and digital drives. It delineates multiple impacts on business-to-business, business-to-consumers, the...
Pro Microsoft Hyper-V 2019: Practical Guidance and Hands-On Labs
Pro Microsoft Hyper-V 2019: Practical Guidance and Hands-On Labs
Successfully create and manage your Hyper-V environment without any of the marketing fluff. This book's lab-driven, hands-on approach will get you up and running as quickly and efficiently as possible.

Virtualization is the cornerstone of today’s data center.  As a modern-day IT pro, you are required...
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
International Marketing Strategy: The Country of Origin Effect on Decision-Making in Practice (International Series in Advanced Management Studies)
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of...
Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
Startup Cities: Why Only a Few Cities Dominate the Global Startup Scene and What the Rest Should Do About It
This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity.

Startup Cities explains the...

Introducing Data Science: Big Data, Machine Learning, and more, using Python tools
Introducing Data Science: Big Data, Machine Learning, and more, using Python tools

Summary

Introducing Data Science teaches you how to accomplish the fundamental tasks that occupy data scientists. Using the Python language and common Python libraries, you'll experience firsthand the challenges of dealing with data at scale and gain a solid foundation in data science.

...

Customer Analytics For Dummies
Customer Analytics For Dummies

The easy way to grasp customer analytics

Ensuring your customers are having positive experiences with your company at all levels, including initial brand awareness and loyalty, is crucial to the success of your business. "Customer Analytics For Dummies" shows you how to measure each stage of the customer journey and use...

Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups
Build, Run, and Sell Your Apple Consulting Practice: Business and Marketing for iOS and Mac Start Ups
Starting an app development company is one of the most rewarding things you’ll ever do. Or it sends you into bankruptcy and despair. If only there was a guide out there, to help you along the way. This book is your guide to starting, running, expanding, buying, and selling a development consulting firm. But not just any...
Python Automation Cookbook: Explore the world of automation using Python recipes that will enhance your skills
Python Automation Cookbook: Explore the world of automation using Python recipes that will enhance your skills

Step-by-step instructions which take you through each program to automate monotonous tasks with Python 3.7

Key Features

  • Automate integral business processes such as report generation, email marketing, and lead generation
  • Build your first web application that scrapes data...
Advances in Tourism, Technology and Smart Systems: Proceedings of ICOTTS 2019 (Smart Innovation, Systems and Technologies)
Advances in Tourism, Technology and Smart Systems: Proceedings of ICOTTS 2019 (Smart Innovation, Systems and Technologies)
This book features a collection of high-quality research papers presented at the International Conference on Tourism, Technology & Systems (ICOTTS 2019), held at the Universidad Abierta Interamericana, in Buenos Aires, Argentina, from 5th to 7th December 2019. It covers the areas technology in tourism and the tourist experience, generations...
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes
Sams Teach Yourself Microsoft SQL Server T-SQL in 10 Minutes offers straightforward, practical answers when you need fast results. By working through 10-minute lessons, you’ll learn everything you need to know to take advantage of Microsoft SQL Server’s T-SQL language.

 

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