Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a guide to the major decisions that will enable you to fulfil...

The book begins with an introduction to analytics, analytical tools, and SAS programming. The authors—both SAS, statistics, analytics, and big data...

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. The Moz...

A major limitation of conventional web sites is their unorganized and isolated contents, which is created mainly for human consumption. This limitation can be addressed by organizing and publishing data, using powerful formats that add structure and meaning to the content of web pages and link related data to one another. Computers can...

This book is written for beginner analysts and includes 46 step-by-step labs to walk you through many of the essential skills contained herein. This book provides an ideal starting point whether you are interested in analyzing traffic to learn how an application works, you need to troubleshoot slow network performance, or determine whether a...

• Jim Sterne is recognized worldwide as a leading Internet business expert and is the...