This comprehensive book covers the strategy, tactics, and processes needed for successful project portfolio management. It outlines a road map to unprecedented project management improvement and includes a detailed implementation plan for both strategic planning and a PMO that gives you measurable results in weeks. The author delineates four...

“People in all demographics and regions of the world are more connected than ever before to the products, issues, places, and individuals in their lives. This book recognizes that we’ve come to a place where people can represent their real identity--both personal and professional--and use the social filters...

Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment.  The text’s guiding principle, as laid out clearly and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more...

Quantitative marketing has been gaining importance during the last decade. This is indicated by the growing number of model- and method-oriented studies published in leading journals as well as by the many successful applications of quantitative approaches in pricing, advertising, new product planning, and market segmentation decisions. In...

Data Scientists at Work is a collection of interviews with sixteen of the world's most influential and innovative data scientists from across the spectrum of this hot new profession. "Data scientist is the sexiest job in the 21st century," according to the Harvard Business Review. By 2018, the United States will...

This book is the first publication that combines the principles of business process management with strategic IT planning; the result being a groundbreaking work on strategic IT and process planning. While Breakthrough Strategic IT and Process Planning focuses on the real world of organizations, extensive treatment is also devoted to the...

Constraint Satisfaction Problems (CSP) prove to be a generic framework which can be applied for modeling and solving a wide range...