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Technical Analysis For Dummies (Business & Personal Finance)
Technical Analysis For Dummies (Business & Personal Finance)

A simple, straightforward guide to the fundamentals of technical analysis

Technical analysis is a collection of techniques designed to help people make trading decisions. Technical Analysis For Dummies, 2nd Edition explains the basic principles and shows you how to apply these principles in an approachable and...

Steel Designers' Manual
Steel Designers' Manual

At the instigation of the Iron and Steel Federation, the late Bernard Godfrey began work in 1952 on the first edition of the Steel Designers’ Manual. As principal author he worked on the manuscript almost continuously for a period of two years. On many Friday evenings he would meet with his co-authors, Charles Gray, Lewis Kent...

Secrets of Proshow Experts: The Official Guide to Creating Your Best Slide Shows with ProShow Gold and Producer
Secrets of Proshow Experts: The Official Guide to Creating Your Best Slide Shows with ProShow Gold and Producer

What makes a good slide show great? In reality, most of us have an intuitive idea of how to create a basic slide show, but without careful study, most people underestimate the number of tricks that make a great slide show. When you’re ready to go beyond the basics and do more with your shows, when you’re ready to create a...

Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
...
Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)
Essentials of Investments (McGraw-Hill / Irwin Series in Finance, Insurance, and Real Estate)

The market leading "Essentials of Investments, 7e" by Bodie, Kane and Marcus is an undergraduate textbook on investment analysis, presenting the practical applications of investment theory to convey insights of practical value. The authors have eliminated unnecessary mathematical detail and concentrate on the intuition and insights...

Oracle Primavera Contract Management, BI Version 14
Oracle Primavera Contract Management, BI Version 14

For years there has been a call to have a third-party book available for Oracle Primavera Contract Management (PCM). There are many "how-to" books written for Primavera P3-P6, why not for PCM? The problem with writing a "how-to" book for PCM is that the application can be configured in many different ways to accommodate...

Customer Service: New Rules for a Social Media World (Que Biz-Tech)
Customer Service: New Rules for a Social Media World (Que Biz-Tech)

Use Social and Viral Technologies to Supercharge your Customer Service!

 

Using social media, you can deliver amazing customer service–and generate an army of fans who’ll promote you in good times, and rescue you from disaster....

The JOBS Act: Crowdfunding for Small Businesses and Startups
The JOBS Act: Crowdfunding for Small Businesses and Startups

Social media is one of the most remarkable developments of the Internet revolution. One need look no further than Egypt, the United Kingdom, the United States, Syria, or Libya to view the influence that online communities have had in the political sphere. Now, this power has come to the business world, specifically the marketplace for equity...

Services Marketing: Managing the Service Value Chain
Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category. Today, many services markets are extremely dynamic, for several reasons. The banking and airlines industries are heavily affected by the movement towards globalisation, for example. A second group of service industries are being liberalised,...
Cost Management: Accounting and Control, 6th Edition
Cost Management: Accounting and Control, 6th Edition
Over the past twenty years, changes in the business environment have profoundly affected cost accounting and cost management. A few examples of these changes are an increased emphasis on providing value to customers, total quality management, time as a competitive element, advances in information and manufacturing technology,...
The Engaging Leader: Winning with Today's Free Agent Workforce
The Engaging Leader: Winning with Today's Free Agent Workforce
During the summer of 1999, I was reading about the collapse of the Colorado Rockies baseball team under manager Jim Leyland. Leyland came to Colorado as a high-priced savior, but he and the team never meshed. Things got so bad that he announced his resignation before the first season was over. This came as a mystery to the...
You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success
You Are a Brand!: In Person and Online, How Smart People Brand Themselves for Business Success

Celebrity entertainers, star athletes, and corporate icons didn't accidentally wind up at the top - they branded their way there. Now you, too, can leverage the power of a personal brand, harness your potential and take charge of your career. Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine...

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