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Digital Modeling
Digital Modeling

Professional modeling is the foundation of every aspect of the 3D production pipeline and is essential to the success of any 3D computer graphics project. [digital] Modeling is unlike any other modeling book you’ve seen—it gets to the core of what it takes to create efficient production-ready models and demystifies the...

Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
Mastering Autodesk VIZ 2007
Mastering Autodesk VIZ 2007
Turn Your Ideas Into High-Impact 3D Models and Animations

Transform flat drawings and concepts into impressive 3D visualizations that will amaze your clients with the comprehensive instruction you'll find in Mastering Autodesk VIZ 2007. Written by VIZ experts, this book shows you how to get the most out of...

Concepts of Modern Catalysis and Kinetics
Concepts of Modern Catalysis and Kinetics
Until now, the literature has offered a rather limited approach to the use of fundamental kinetics and their application to catalytic reactions. Subsequently, this book spans the full range from fundamentals of kinetics and heterogeneous catalysis via modern experimental and theoretical results of model studies to their equivalent large-scale...
Gravity from the Ground Up: An Introductory Guide to Gravity and General Relativity
Gravity from the Ground Up: An Introductory Guide to Gravity and General Relativity
"...the text is...inviting, with exercises that have real-world application, such as exploring the energy of photons that cause sunburn." Stuart J. Goldman, Sky & Telescope

"Delightfully throrough yet easy to read." American Scientist

This book provides an accessible introduction to
...
Mudbox 2013 Cookbook
Mudbox 2013 Cookbook
Sculpting software has changed the face of the 3D industry. Whether you are creating a character for the next Avatar movie or adding details to a post apocalyptic city in The Last of Us, 3D sculpting has become an essential tool for creating a level of realism in digital art that was much harder to achieve in the past. A couple of...
The Role of Labour Mobility and Informal Networks for Knowledge Transfer
The Role of Labour Mobility and Informal Networks for Knowledge Transfer
The purpose of this volume is to analyze the microfoundations of knowledge spillovers. The microeconomic analysis of spillovers leads to the insight that the spillover and flow of knowledge is not at all automatic. Instead, this volume suggests that a filter exists between knowledge and its economic application. The focus of this volume is on...
The Music Producer's Survival Stories: Interviews with Veteran, Independent, and Electronic Music Professionals
The Music Producer's Survival Stories: Interviews with Veteran, Independent, and Electronic Music Professionals

Featuring interviews with professional full-time musicians, audio engineers, and producers who are making their own way in today's independent and electronic music scenes, The Music Producer's Survival Stories: Interviews with Veteran, Independent, and Electronic Music Professionals will inform you, encourage you, and inspire you to...

Foundation 3ds Max 8 Architectural Visualization
Foundation 3ds Max 8 Architectural Visualization
Welcome to the world of 3D architectural visualizations using the most powerful and versatile 3D software package on the planet: 3ds Max. In just the last few years, the visualization industry has arguably become the fastest-growing 3D industry, and may soon overtake all others in total number of users. Just as the use of CAD became the norm for...
Pen-and-Paper User Interfaces: Integrating Printed and Digital Documents (Human-Computer Interaction Series)
Pen-and-Paper User Interfaces: Integrating Printed and Digital Documents (Human-Computer Interaction Series)

Even at the beginning of the 21st century, we are far from becoming paperless. Pen and paper is still the only truly ubiquitous information processing technology. Pen-and-paper user interfaces bridge the gap between paper and the digital world. Rather than replacing paper with electronic media, they seamlessly integrate both worlds in a...

CSS Hacks and Filters: Making Cascading Stylesheets Work
CSS Hacks and Filters: Making Cascading Stylesheets Work
Here's how to make CSS work the way it should

Cascading Style Sheets, the technology meant to bring order out of chaos by letting you update Web sites effortlessly, just doesn't always work. You recognize that when you discover your graphics, perfectly positioned in Firefox, throw your page out of whack when viewed in Explorer. The solution?...

Algorithms and Data Structures: The Basic Toolbox
Algorithms and Data Structures: The Basic Toolbox
Algorithms are at the heart of every nontrivial computer application, and algorithmics is a modern and active area of computer science. Every computer scientist and every professional programmer should know about the basic algorithmic toolbox: structures that allow efficient organization and retrieval of data, frequently used algorithms, and basic...
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