Learn IT - Books tags peter

Marketing Accountability: How to Measure Marketing Effectiveness

Kogan Page, 2009

One of the biggest issues facing marketers today is accountability for marketing expenditure.Ð No CEO or CFO wants to hear that their marketing investment was a failed gamble.

Marketing Accountability by Malcolm McDonald and Peter Mouncey is a breakthrough for marketing andÐ important...

Linux Network Security (Administrator's Advantage Series)

Charles River, 2005

Linux networks are becoming more and more common, but security is often an overlooked issue. Unfortunately, in today’s environment all networks are potential hacker targets, from top-secret military research networks to small home LANs. Linux Network Security focuses on securing Linux in a networked environment, where the security...

Grading Knowledge: Extracting Degree Information from Texts

Springer, 2000

If you are sitting in a basement room without a view — not to mention the bars in front of the windows — and writing a book, then you better have good company. I had the best company you could imagine. Waltraud Hiltl, Katja Markert, Martin Romacker, Klemens Schnattinger, Andreas Klee and I shared very little office...

SyncML: Synchronizing and Managing Your Mobile Data

Pearson Education, 2002

Effective, standards-based data synchronization will make possible a new generation of breakthrough mobile services. Now, there's an XML-based standard that enables synchronization across virtually any device, platform, application, or service: SyncML. In this book, four leaders of the SyncML community offer an insider's guide to SyncML from both a...

A Companion of Feminisms for Digital Design and Spherology

Palgrave Pivot, 2019

This book questions if spherology is a philosophy for designers, giving guidance on ways to read Spheres, how to approach the trilogy’s indexicality, and apply the key tropes and ethics of atmospheres to digital design. Each chapter includes a design-in, that is a practical entry point into the...

Conceptual Spaces: The Geometry of Thought

MIT Press, 2000

"This is a fearless book that casts a wide net around key issues in cognitive science. It offers the kind of coherent, unified view that the field badly needs." - Steven Sloman, Associate Professor, Cognitive and Linguistic Sciences, Brown University"

Within cognitive science, two approaches currently dominate...

Five Minutes on Mondays: Finding Unexpected Purpose, Peace, and Fulfillment at Work

FT Press, 2009

Five Minutes on Mondays is a gold mine of enrichment…It is an easy read with a deep and profound impact.”

Martin Rutte, Chair of the Board, The Centre for Spirituality and the Workplace, Saint Mary’s University, co-author of New York Times business...

Information theory and statistics

Peter Smith, 1978

Highly useful text studies logarithmic measures of information and their application to testing statistical hypotheses. Includes numerous worked examples and problems. References. Glossary. Appendix....

Mechanical Engineering Systems (IIE Core Textbooks Series)

Newnes, 2001

The authors of Mechanical Engineering Systems have taken a highly practical approach within this book, bringing the subject to life through a lively text supported by numerous activities and case studies. Little prior knowledge of mathematics is assumed and so key numerical and statistical techniques are introduced through unique Maths in Action...

Water and the Future of Humanity: Revisiting Water Security

Springer, 2013

This unique, engaging, and highly authoritative volume enlightens readers on changes needed in the way society accesses, provides, and uses water. It further shines a light on changes needed in the way we use food, energy, and other goods and services in relation to water, and offers projections and recommendations, up to 2050, that apply to...

Information Systems Action Research: An Applied View of Emerging Concepts and Methods (Integrated Series in Information Systems)

Springer, 2006

The field of research known as information systems (IS) is largely dedicated to the understanding of how computer systems and related technologies (e.g., communication technologies) affect human behavior. This is done mostly in the context created by organizations and social groups; although there are examples of IS...

Online Newsgathering: Research and Reporting for Journalism

Focal Press, 2007

Journalists used to rely on their notepad and pen. Today, professional journalists rely on the computerand not just for the writing. Much, if not all, of a journalists research happens on a computer.

If you are journalist of any kind, you need to know how to find the information you need online. This book will show you how to find...

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