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Customer Management ExcellenceCRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why? ... | | | | Nature Cures: The History of Alternative Medicine in AmericaThorough, enjoyable, and rigorous, this study documents the major "unconventional" healing movements of 19th- and 20th-century America. Whorton (history of medicine, Univ. of Washington) traces the origins and influences of Thomsonianism, homeopathy, mesmerism, Christian Science, osteopathy, chiropractic, naturopathy, and acupuncture,... |
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| | Inside the Security Mind: Making the Tough DecisionsOrganizations today commit ever-increasing resources to information security, but are scarcely more secure than they were four or five years ago! By treating information security like an ordinary technological practice—that is, by throwing money, a handful of the latest technologies, and a lineup of gurus at the problem—they... | | Foundations of Mac OS X Leopard Security (Books for Professionals by Professionals)A common misconception in the Mac community is that the Mac is more secure than any other operating system on the market. Although this might be true in most side-by-side analyses of security features right out of the box, what this isn’t taking into account is that security tends to get overlooked once the machine starts to be configured for... |
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