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 How Cool Brands Stay Hot: Branding to Generation Y
Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand... |  |  Annoying: The Science of What Bugs Us
Two crackerjack science journalists from NPR look at why some things (and some people!) drive us crazy
It happens everywhere?offices, schools, even your own backyard. Plus, seemingly anything can trigger it?cell phones, sirens, bad music, constant distractions, your boss, or even your spouse. We all know certain things get... |  |  An Elementary Introduction to Statistical Learning Theory
A thought-provoking look at statistical learning theory and its role in understanding human learning and inductive reasoning
A joint endeavor from leading researchers in the fields of philosophy and electrical engineering, An Elementary Introduction to Statistical Learning Theory is a comprehensive and accessible... |
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