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How Cool Brands Stay Hot: Branding to Generation Y
Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand... | | What Makes Your Brain Happy and Why You Should Do the Opposite
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult.
Author David DiSalvo presents evidence from evolutionary and... | | One Who Is Not Busy, The: Connecting with Work in a Deeply Satisfying WayThe Problem of Busyness I agreed to write this book almost a year ago. Gibbs Smith and I had met during a five-day workshop on the topic of time and busyness at Tassajara Hot Springs, a Zen Buddhist retreat center in Big Sur. I co-facilitated the workshop, "The One Who Is Not Busy," with Basya Petnick and Rabbi Helen Cohn. Gibbs was quite... |
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Rape Investigation Handbook"This book is easy to read and follows a logical progression from the initial call to the courts. Anyone involved in dealing with sexual assault cases in any capacity would benefit from having this book in their library of reference texts." - www.crimeandclues.com
An unprecedented collaborative work -- the first... | | Anger Management For Dummies (Psychology & Self Help)If your anger, or that of a loved one, is out of control and threatening your life and livelihood, you need the calm, clear, and understanding help you’ll find in Anger Management For Dummies. This concise and practical guidebook shares specific anger management methods, skills, and exercises that will help you identify the sources... | | |
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