The world of consumer business is always hit hardest during a recession. But that doesn’t mean you can’t still drive sales and growth for your own organization. All it takes to come out on top, even in the toughest economies, is a...

Web Systems Design and Online Consumer Behavior takes an interdisciplinary approach toward systems design in the online environment by providing an understanding of how consumers behave while shopping online and how certain system design elements may impact consumers' perceptions, attitude, intentions, and actual behavior. This book...

Martin Rutte, Chair of the Board, The Centre for Spirituality and the Workplace, Saint Mary’s University, co-author of New York Times business...

In recent years an interest in applying the principles of evolution to the study of culture emerged in the social sciences. Archaeologists and anthropologists reconsidered the role of innovation in particular, and have moved toward characterizing innovation in cultural systems not only as a product but also as an evolutionary process. This...

The politics of wellbeing and the new science of happiness have shot up the agenda since Martin Seligman coined the phrase "positive psychology". After all, who does not want to live the good life? So ten years on, why is it that much of this otherwise welcome debate sounds like as much apple-pie - "work less", "earn...

This book is primarily designed for a senior undergraduate class in Categorical Data Analysis and for majors in biomedical, biostatistics and statistics programs, but can also be used as reference text for researchers working in the area, and /or for an introductory text in a graduate course on the subject. A prerequisite of a one year...

This work celebrates the investigative power of phenomenology to explore the phenomenological sense of space and time in conjunction with the phenomenology of intentionality, the invisible, the sacred, and the mystical. It examines the course of life through its ontopoietic genesis, opening the cosmic sphere to logos. The work also explores,...

Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all...