Crowdsourcing is a relatively recent phenomenon that only appeared in 2006, but it continues to grow and diversify (crowdfunding, crowdcontrol, etc.). This book aims to review this concept and show how it leads to the creation of value and new business opportunities.
Chapter 1 is based on four examples: the online-banking sector, an...

How do you make sense of the accounting report or balance sheet you’ve just been handed? How do these reports help you to understand the company’s performance? How do you use the numbers you have been given to make good business decisions in the short- and long-term?

MBA Fundamentals in Accounting and Finance...

At the turn of the 21st century, corporate scandals at major companies like Enron, Tyco International, and WorldCom cost investors billions of dollars and shook public confidence in the securities market. In 2002, in direct response to these scandals, Congress passed the Sarbanes-Oxley Act, a sweeping set of new standards for the operation of...

This IBM Redbooks® publication addresses IBM Cognos Business Intelligence V10.1. You can use this book...

Complexity theory is a great, untapped resource in the field of management. Experts agree that it can be a powerful tool for managing complex and virtual programs, but there is little material available to guide program managers on how to use complexity theory to communicate and lead effectively.

Filling this void,...

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...

"Tom McLaughlin is a proven master at making the daunting concepts of nonprofit financial management clear and engaging. This book is a superb introduction for new nonprofit executives, board members, and students. It is also an...

Now you can focus on the concepts, methods, and uses of managerial accounting that will prepare you to become an effective manager in today's business world. This classic MBA text balances managerial accounting coverage with a strong emphasis on management decision-making. You learn how to truly use the financial information, rather than...

• Learn how to design and deploy an OpenStack private cloud using automation tools and best practices
• Gain valuable insight into OpenStack components and new services
• Explore the opportunities to...

Outdated sales tactics have you chasing leads and fishing for new business. In today's competitive world, nobody has time for that! Inbound Marketing For Dummies is a one-stop-shop for everything you need to know about inbound marketing techniques that...