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Services Marketing: Managing the Service Value Chain
Services Marketing: Managing the Service Value Chain
zIn both business and practice, services have become the most discussed goods category. Today, many services markets are extremely dynamic, for several reasons. The banking and airlines industries are heavily affected by the movement towards globalisation, for example. A second group of service industries are being liberalised,...
Deciding Who Leads: How Executive Recruiters Drive, Direct, and Disrupt the Global Search for Leadership Talent
Deciding Who Leads: How Executive Recruiters Drive, Direct, and Disrupt the Global Search for Leadership Talent
Leadership recruiting and succession rank as the most pivotal agendas for today’s growth-minded, change-oriented organizations. Given the risks and rewards inherent in senior-management recruiting, deciding who leads is the quintessential challenge faced by boards of directors, senior corporate officers, and division or...
Oracle CRM On Demand 2012 Administration Essentials
Oracle CRM On Demand 2012 Administration Essentials

The CRMOD software is built to world-class industry reference models of customer relationship management, and the service provides all the software and features you would need for a world-class customer relationship management practice. This knowledge is essential to keep the costs of investment low and return on the investment high.

...

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting...

Project Management - Best Practices: Achieving Global Excellence
Project Management - Best Practices: Achieving Global Excellence

From senior executives across the globe, insights for successful project management implementation

The bestselling first edition of Project Management Best Practices: Achieving Global Excellence set the course for project managers navigating the increasingly challenging task of working within global...

Simply a Great Manager: The 15 fundamentals of being a successful manager
Simply a Great Manager: The 15 fundamentals of being a successful manager

Like many things in life, becoming a great manager is in fact a simple process - if only we knew how and changed our current habits. The authors in this book have identified 15 fundamental principles that are exhibited by great managers and which can easily be followed by mere mortals when they have something or somebody to manage. These...

Breakthrough Business Negotiation: A Toolbox for Managers
Breakthrough Business Negotiation: A Toolbox for Managers

Although there are many how-to books on negotiating, they provide little useful guidance on how to conduct complex realworld negotiations. Advice on conducting two-party negotiations about a modest number of issues isn’t hard to come by, but few negotiations are that simple. While dealing with the other side, negotiators typically also...

Startup: An Insider's Guide to Launching and Running a Business
Startup: An Insider's Guide to Launching and Running a Business

“If I was going to start a new business today I would be sure to study and pay close attention to Kevin Ready’s new book, Startup. His wisdom, experience, and his self-effacing and honest writing make this a real gem for aspiring entrepreneurs and business people of all kinds.”
—Bob Beaudine,
...

Cambridge Handbook of Strategy as Practice
Cambridge Handbook of Strategy as Practice

The Cambridge Handbook of Strategy as Practice provides the first comprehensive overview of an emerging and growing stream of research in strategic management. An international team of scholars has been assembled to produce a systematic introduction to the various epistemological, methodological and theoretical aspects of the...

Cooperative Extensions of the Bayesian Game (Series on Mathematical Economics and Game Theory)
Cooperative Extensions of the Bayesian Game (Series on Mathematical Economics and Game Theory)
Our collaboration on the research area, strategic cooperative game theory with asymmetric information, started around the spring of 2000, and progressed substantially from July 2001 through September 2002 when Ichiishi was visiting Hitotsubashi University (Yamazaki's affiliation). Through innumerable discussions during this...
Exam Ref 70-483: Programming in C#
Exam Ref 70-483: Programming in C#
The Microsoft 70-483 exam focuses on a broad range of topics that you can use in your work as a C# developer. This book helps you understand both the basic and the more advanced areas of the C# language. It shows you how to use the C# language to create powerful software applications. This book also shows you how to...
Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
Managing the Design Process-Concept Development: An Essential Manual for the Working Designer
Every aspect of business is impacted by design—from the products or services a company provides, to the various forms of communications that express these products and services, to the many environments, physical or virtual, where customers interact with these offerings. Graphic design can captivate, persuade, motivate, and delight....
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