In today's economy, maximizing the performance of every employee is critical to business survival and growth. Gen Y—sometimes called Millennials—provides an enticing opportunity for employers to increase their short-term profitability and create a long-term competitive advantage. Almost 80 million strong, Gen Y is the fastest...

Building Engaged...

A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way...

     Peter N. Tan, Senior Vice President, Hambrecht...

This brief guides the reader through three basic Internet resource pricing models using an Internet cost analysis. Addressing the evolution of service types, it presents several corresponding mechanisms which can ensure pricing implementation and resource allocation. The authors discuss utility optimization of network pricing methods in...

"Ecosystem Services and Management Strategy in China" is a two-year international cooperation project that culminated from the China Council for International Cooperation on Environment and Development’s Task Force on Ecosystem Services and Management. It combines case studies, scenario analysis, and stakeholder consultations...

The objective of the book is to find an answer to the rationale behind the human quest for the Mars exploration. As a comprehensive assessment for this query is undertaken, it is realized that the basic question ‘Why Mars?’ seeks various responses from technological, economic and geopolitical to strategic perspectives. The book is...

Savvy, strategic, and right on time, Implementing Word of Mouth Marketing is the essential guide for any company or organization needing to understand the dynamics of online word of mouth. This powerful book will coach...

This IBM Redbooks® publication addresses IBM Cognos Business Intelligence V10.1. You can use this book...

Complexity theory is a great, untapped resource in the field of management. Experts agree that it can be a powerful tool for managing complex and virtual programs, but there is little material available to guide program managers on how to use complexity theory to communicate and lead effectively.

Filling this void,...

At the turn of the 21st century, corporate scandals at major companies like Enron, Tyco International, and WorldCom cost investors billions of dollars and shook public confidence in the securities market. In 2002, in direct response to these scandals, Congress passed the Sarbanes-Oxley Act, a sweeping set of new standards for the operation of...